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All Journal Journal of Ekonomics, Finance, and Management Studies
Wani Devita Gunardi
Universitas Kristen Krida Wacana Jakarta
Religion Economics, Econometrics & Finance

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Pengaruh Marketing Mix (Product, Place, Promotion, Price, People) Terhadap Minat Berkunjung Masyarakat ke Poli Anak Rumah Sakit Islam Hasanah Muhammadiyah Mojokerto Pestaria Sianipar; Wani Devita Gunardi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9340

Abstract

Good hospital service is crucial because patients' perceptions of service quality are formed during their visit to a healthcare institution. The marketing mix is the most visible (tangible) component of a company's marketing activities, making it crucial because companies must create attractive offers and consider appropriate distribution and promotion tactics. The purpose of this study was to examine the influence of the marketing mix (product, place, promotion, price, people) on public intention to visit the Children's Clinic at Hasanah Muhammadiyah Islamic Hospital, Mojokerto. The study sample was taken from 80 respondents at the Children's Clinic at Hasanah Muhammadiyah Islamic Hospital, Mojokerto. Data were obtained through questionnaires, and the analysis used was multiple linear regression. The results of the analysis obtained that: 1) The product variable (X1) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.026 < 0.05). 2) The location variable (X2) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.004 < 0.05). 3) The promotion variable (X3) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.006 < 0.05). 4) The price variable (X4) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.001 < 0.05). 5) The employee variable (X5) partially has a significant effect on the interest of the community visiting the Children's Polyclinic of RSIH Muhammadiyah Mojokerto (0.003 < 0.05). 5) The variables product (X1), place (X2), promotion (X3), price (X4), and people (X5) simultaneously significantly influence public interest in visiting the Pediatric Clinic of RSIH Muhammadiyah Mojokerto (0.000 < 0.05). To increase public interest in visiting, the hospital needs to pay attention to the marketing mix and demonstrate concern for patients in need of healthcare services, provide personalized attention to each individual, and remind patients of medical recommendations to follow. The hospital is expected to continue providing professional services to both BPJS patients and the general public so that the public maintains trust in the hospital's services.
Pelaksanaan Sistem Manajemen Kesehatan dan Keselamatan Kerja (SMK3) di RS An-Nissa Rejang Lebong Tahun 2024 Anggrainy Intan Kusuma Putri; Wani Devita Gunardi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9343

Abstract

                The Occupational Health and Safety Management System (SMK3) plays a vital role in ensuring the safety of both healthcare workers and patients within the high-risk environment of hospitals. This study aims to evaluate the implementation of SMK3 at An-Nissa Hospital in Rejang Lebong, covering key aspects such as policy, planning, organization, implementation, evaluation, and continuous improvement. A qualitative research approach with a phenomenological design was used to explore in depth the motivations, attitudes, perceptions, and values influencing SMK3 practices. Data were collected through triangulation techniques, including direct observation, in-depth interviews with key informants, and document analysis consisting of decrees, regulations, and photo evidence related to occupational health and safety activities. The findings indicate that while SMK3 implementation at An-Nissa Hospital is underway, it has not yet fully met the standards outlined in the Hospital Occupational Health and Safety Management Guidelines. Strengthened management commitment and regular evaluations are needed to improve system effectiveness. An optimal SMK3 implementation is expected to create a safe, healthy, and productive work environment for all hospital personnel.
Co-Authors Anggrainy Intan Kusuma Putri Pestaria Sianipar