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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Abdi Implementasi Pancasila: Jurnal Pengabdian kepada Masyarakat
Fitri Wahyu Rahmadania
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Computer Science & IT Control & Systems Engineering Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Whatsapp Business As Customer Relationship Management Media Fitri Wahyu Rahmadania; Nurhidayat Nurhidayat
International Journal of Education, Information Technology, and Others Vol 6 No 1 (2023): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7556549

Abstract

The covid-19 pandemic hit Indonesia which forced many businesses in every sector to close their operations temporarily as the government imposed social and physical distance regulations to stop the outbreak. At the beginning of the pandemic, many businesses were struggling to make ends meet since the stores had to be closed and the customers had to stay at home. PT. Gramedia was one of the businesses that face not only in terms of sales volume but also about how to maintain the customer’s loyalty. By adopting whatsapp business as their customer relationship management media, the company could operate safely according to the health regulations which relate to the customer’s transactions as well as maintain their loyalty. Whatsapp business has created an opportunity for the company to inform, engage and manage customer relationships without any limitations. The research aims to understand how to use whatsapp business as customer relationship management media in maintaining the customer’s loyalty of PT. Gramedia during the covid-19 pandemic. With the features of this new media platform, the research could analyze how the company uses them in order to maintain the customer’s loyalty. The research used the qualitative method by collecting data through in-depth-interviews, non-participant observations, and literature reviews which were associated with research object. The findings showed that how PT. Gramedia implements various customer relationship management strategies, especially utilizing features of whatsapp business to maintain the customer’s loyalty during the covid-19 pandemic.
EDUKASI PENGEMBANGAN IDE BISNIS BERKELANJUTAN Fitri Wahyu Rahmadania
Abdi Implementasi Pancasila:Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2023): Mei
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/abdi.v3i1.4888

Abstract

Semakin banyaknya usaha kecil dan menengah yang bermunculan di berbagai industry di Indonesia memberikan dampak terhadap perekenomian. Namun, Sebagian besar pelaku usaha masih kurang pengatahuan tentang bisnis berkelanjutan sebagai strategi bisnis utama yang memberikan manfaat dalam jangka panjang. Pelaku usaha yang hanya mementingkan keuntungan dan tidak perduli terhadap dampak negatif bisnis seperti lingkungan, komunitas dan masyarakat, kemungkinan besar akan tertinggal dan tidak mampu bertahan dalam industri yang terus berubah. Kurangnya pengetahuan tentang pentingnya keberlanjutan dalam mengembangkan ide bisnis menjadi kendala yang dihadapi oleh Karang Taruna Kelurahan Palmeriam yang antusias untuk memulai bisnis baru yang berkelanjutan, terkait dengan masa pasca pandemik Pengabdian kepada Masyarakat (PkM) dilaksanakan pada tanggal 15 Oktober 2022 secara daring (Zoom) dalam rangka edukasi tentang kewirausahaan dengan topik “Mengembangkan Ide Bisnis Berkelanjutan”. Edukasi pengabdian kepada masyarakat ini perlu dilakukan karena kurangnya pemahaman tentang pentingnya keberlanjutan yang mempertimbangkan faktor lingkungan, sosial dan ekonomi dalam pengembangan ide bisnis terkait dengan kondisi pasca pandemic yang masih relati belum normal, sehingga Masyarakat dapat melihat peluang usaha bagi usaha kecil dan menengah melalui inovasi dan strategi usaha yang berkelanjutan di masa depan.
Co-Authors Nurhidayat Nurhidayat