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Pastima Sima
Jurusan Sistem Informatika, Fakultas teknik dan Komputerm Universitas Putra Batam
Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBUATAN APLIKASI ECOMMERCE, PACKAGING DESIGN DAN MANAJEMEN PEMASARAN UNTUK USAHA KULINER KOTA BATAM Muhammad Rasid Ridho; Pastima Sima; Desrini Ningsih
JURNAL PADI (Pengabdian mAsyarakat Dosen Indonesia) Vol 2 No 1 (2019): Jurnal PADI (Pengabdian mAsyarakat Dosen Indonesia) Vol. 2 No. 1
Publisher : STKIP PGRI Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.872 KB) | DOI: 10.51836/jpadi.v2i1.331

Abstract

Culinary business is very developed in the City of Batam, especially the majority of the community is workers. Because not have no time to cook, citizens prefer to buy food outside while relaxing with the family. Demand more and more, more and more are also opened businesses in the culinary field, so the competition in selling gain weight. Both partners cake tape miss and toteles donuts still does not have an ecommerce, not to have the packaging design and marketing is still lacking. The purpose of this activity is to create an ecommerce, create packaging design and marketing of products. Ecommerce into one solution to improve a positive image to the community of Batam. The design of the packaging (packaging design) exciting the attention of his own for the buyer. Taste indeed determine the purchase back, with a pretty look is expected to add a positive value in the eyes of the customer by creating a unique form as well as print different layouts. The factor of economic withlooking so packaging does not need the expensive cost. Marketing management by providing coaching to be able to maintain business continuity as well as remain attentive to the satisfaction of the buyer. The results of these activities are already making a second web of partners, is already making packaging design and development marketing.
PKM PEMBINAAN STRATEGI TEKNOLOGI INFORMASI DAN BAHASA INGGRIS UNTUK PEMASARAN DAERAH WISATA KAMPUNG TUA NONGSA KOTA BATAM Pastima Sima; Nurma Dhona Handayani; Siska Damayanti
JURNAL PADI (Pengabdian mAsyarakat Dosen Indonesia) Vol 2 No 1 (2019): Jurnal PADI (Pengabdian mAsyarakat Dosen Indonesia) Vol. 2 No. 1
Publisher : STKIP PGRI Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.322 KB) | DOI: 10.51836/jpadi.v2i1.336

Abstract

Batam is one of the areas surrounded by a cluster of islands around it. In addition, the location of Batam, which is one of the gates in the interaction of international trade, is also a major advantage in supporting the economy of the people who live in the Batam area and its surroundings. As an archipelago, Batam has tourist attractions that attract visitors or foreign tourists. most of the tourist attractions which are the destination for local tourists and foreign tourists are the islands around Batam. Most of the people or residents who live on these islands earn income by utilizing abundant marine products. With the existence of tourist destinations around the islands around Batam, many people try to take advantage of these situations and conditions by providing simple dwellings for tourists visiting the area. In addition to housing, the community also prepares culinary tourism destinations for visitors who offer typical cuisine and food products from the area, which are mostly marine products. Therefore, in its efforts to increase the attractiveness of visitors, it will be very important for the people who reside and manage their own businesses to be able to communicate well to every local and foreign tourist. With good language skills, especially the ability to use English, this can help increase visitor attraction and is a good strategy for the community to be able to improve their quality so that the sea products managed by the community are getting better.
Co-Authors Desrini Ningsih Muhammad Rasid Ridho Nurma Dhona Handayani Siska Damayanti