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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Udi Rosadi
Universitas Sahid Jakarta
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Perbandingan Pendekatan Politik - Ekonomi Media dan Studi Kebudayaan dalam Kajian Komunikasi Massa Fahrizal Sukma; Udi Rosadi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.436 KB) | DOI: 10.47467/dawatuna.v3i1.2603

Abstract

he influence of mass media on social and cultural interactions is a growing phenomenon. To come up with ideas that provide a thorough understanding of these events in these circumstances may be difficult for scholars who study the mass media. The political economy of media and cultural studies are two categories of critical approaches that share features, strengths, and weaknesses. By paying sufficient attention to these details, the two techniques can complement and learn from each other. This research seeks to study someone's opinion, response, or perception, so the discussion must be qualitative in nature or use descriptive language, so the writer uses a descriptive research methodology. When analyzing texts and explaining various subject positions or views, mass media studies must adopt a multi-perspective approach, or apply a critical methodology. Keywords: mass media, social and cultural interaction, mass communication
Co-Authors Fahrizal Sukma