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All Journal MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Manajemen USNI
Yuli Setiawan
Universitas Satya Negara Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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STRATEGI PENINGKATAN EKSPOR PRODUK KELAUTAN DAN PERIKANAN KE PASAR EROPA Ali Mursit; Agus Wahyono; Yuli Setiawan
Jurnal Manajemen Vol 6 No 2 (2022): Volume 6 No.2, Februari 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.761 KB) | DOI: 10.54964/manajemen.v6i2.200

Abstract

Fishery resources produced amounted to 12.5 million tons/year with an economic value of $2.04 billion USD. From 2016 - 2020 Indonesia's fisheries export sector continues to experience a positive trend by continuing rises with an increase of 5.72% and in 2020 the value was reached of $5.205 billion USD. The export sector who dominates is with fishery products have code 0303, and fishery commodities types shrimp, tuna, skipjack, seaweed, squid-octopus, crabs, etc. There are several obstacles i.e strict on standards of trade rules in the EU, the absence of Indonesia's free trade agreement with the EU, producers that tend to change frequently and the low quality of fishermen's human resources and not yet in accordance with the quality standards of fishery products produced. In increasing exports of Indonesia's fisheries and marine sector, several strategies are needed, i.e;1) Optimization of the potential of fish resources to increase export activities; 2) Enhance cooperation with other countries and with international institutions related to the production and quality supervision of fishery products; 3) Improved WPP-based national fisheries management; 4) Empowerment and optimization of catches of small fishermen by applying international quality standards; 5) Coaching on handling export standard fishery products; 6) Improvement of infrastructure, facilities, especially to carry out C3Q. 7) Optimization of SLIN system; 8) Increased role of government in maintaining food safety and ecolabelling; 9) Promote the principle of sustainable fisheries management; 10) Establish a special institution to coordinate the implementation of fishery product safety research and risk analysis of fishery products as a basis in determining food safety goals; 11) Synergize between government as a regulator and employers as a executor.
DIGITALISASI UMKM MELALUI E-COMMERCE SEBAGAI PENINGKATAN PENDAPATAN NASIONAL Yuli Setiawan
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.250

Abstract

Currently, the era of the digital economy has become a momentum for businessmen to compete in creating innovative and sustainable business strategies. Advances in digital technology have also had a significant impact on various aspects of the global economy, one of the units that contribute to national income is Micro, Small, and Medium Enterprises (MSMEs). nowadays, the number of MSMEs that have gone digital is still around 12% of the total MSMEs in Indonesia. This research method uses qualitative methods, through investigation, description, and explanation of the quality or importance of digitizing MSMEs through e-commerce on national income which cannot be explained, measured, and described through a quantitative approach. The results of this study indicate that the digitization of MSMEs has a significant influence on increasing national income.
UPAYA MENINGKATKAN BRAND AWARENESS PRODUK SARIAYU MELALUI MACS STRATEGIC Yuli Setiawan
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.425

Abstract

The cosmetics industry in Indonesia experienced growth of up to 20.6%. In July 2022, the cosmetics industry increased from 819 to 913; SMEs dominated this increase at 83%. The market potential for body care products (skincare) in Indonesia is due, in part, to the increasing number of young people or the millennial generation. The total market in Indonesia has reached 267 million people, with a demographic population of women running 130 million people, and around 68% of them are women of productive age. Due to the enormous potential of skincare products in the Indonesian market, cosmetics entrepreneurs have emerged by bringing new brands and offering various advantages and modern marketing strategies. This condition is a big challenge, especially for old skincare entrepreneurs whose brands have long been known to the Indonesian public, one of which is Sariayu from Martha Tilaar. This research uses qualitative methods, which refer to journal data collection, expert opinions, and interviews, to obtain a formula for the Sariayu business development strategy. MACS's strategy can be a recommended solution for improving the branding of Sariayu's product.
Pengaruh Viral Marketing, Experiential marketing Dan Persepsi Harga Terhadap Minat Beli Ulang produk Mixue Ice Cream & Tea Pada gen Z Agustinus Herinama, Agustinus; Setiawan, Yuli
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.449

Abstract

This study aims to determine the effect of viral marketing, experiential marketing, and price perceptions on repurchase interest in mixue ice cream & tea products in Gen Z, both simultaneously and partially. This research design uses quantitative methods with non-probability sampling techniques. The population of this study is Generation Z, which has consumed Mixue at the Gandaria City branch. A sample of 80 respondents used the Roscoe formula. The data analysis method used is multiple linear regression analysis, F test (simultaneous), t-test (partial), and Coefficient of Determination (Adjusted R Square) with the help of SPSS 25 software. This study's results indicate a simultaneous influence between the variables Viral Marketing, Experiential Marketing, and Price Perception on Repurchase Interest. Partially, Viral Marketing and Experiential Marketing have a positive effect on Repurchase Interest. Meanwhile, Price Perception hurts Repurchase Interest. Keywords : viral marketing, experiential marketing, price perception, on repurchase interest.
Pengaruh Predatory Pricing, Sikap Konsumen dan Pemasaran Interaktif terhadap Peningkatan Penjualan UMKM di TikTok Shop (Studi kasus UMKM kuliner di Jakarta Selatan) Trian Desa Putra, Trian; Setiawan, Yuli
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.450

Abstract

This study aims to examine the impact of predatory pricing, consumer attitudes, and interactive marketing on the increase in sales of SMEs on TikTok Shop, both simultaneously and partially. The research design uses a quantitative method with non-probability sampling techniques. The population of this study consists of culinary SMEs in South Jakarta using TikTok Shop, with a sample size of 100 respondents determined using the Roscoe formula. Data analysis methods include multiple linear regression analysis, uji auto korelasi, F-test (simultaneous), t-test (partial), and Coefficient of Determination (Adjusted R Square) using SPSS 25 software. The results indicate a simultaneous significant effect of the variables Predatory Pricing, Consumer Attitudes, and Interactive Marketing on Sales Improvement. Partially, Predatory Pricing and Consumer Attitudes significantly affect Sales Improvement, while Interactive Marketing does not substantially impact Sales Improvement Keywords: Predatory Pricing, Customer Attitudes, Interactive Marketing, Sales Improvement
PENGARUH KUALITAS PRODUK, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN BATIK PADA RUMAH BATIK DANAR HADI MELAWAI: indonesia Saputra, Wisnu; Setiawan, Yuli
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.277

Abstract

This research aimed to determine the effect of Product Quality, Promotion, and BrandImage on Purchasing Decisions of Batik at the Rumag Batik Danar Hadi Melawai. Thepopulation in this study were all consumers of Rumah Batik Danar Hadi Melawai. The samplein this study amounted to 100 respondents. The design of this study used a casual design andquantitative methods. The data analysis method in this study is multiple linear regressionanalysis, F test, t test and coefficient of determination using SPSS 24.0 software.Simultaneously (F test) shows that there is a significant effect between Product Quality (X1),Promotion (X2), Brand Image (X3) variables on Purchase Decision (Y). The results of thisstudy indicate that partially (t test) Product Quality (X1) has a significant effect on PurchaseDecisions (Y), while Promotion (X2) and Brand Image have no and no significant effect onPurchase Decisions (Y).
International Regimes in Sister City Partnerships: An Analysis of Sustainable Development Goals (SDGs) Adoption in Bandung-Kawasaki Collaboration Ulung, Alessandro Kurniawan; Saputro, Pradono Budi; Setiawan, Yuli
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 9, No 2 (2025)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v9i2.11565

Abstract

This study examines the Sustainable Development Goals (SDGs) as an international regime, focusing on their role in shaping the Bandung–Kawasaki sister city partnership. The collaboration emphasizes joint efforts in waste management, water resource management, and air quality improvement. This research raises this question: “How do the SDGs influence the formation of the sister city partnership between the two cities?” Using a qualitative method and drawing on Martha Finnemore and Kathryn Sikkink’s Norm Life Cycle theory, the study finds that the rules, norms, and principles embedded in SDG Goals 11 and 12 prompted the city government to collaborate with Kawasaki in adopting this regime to address Bandung’s environmental challenges, particularly severe trash management issues. Through this partnership, Bandung seeks to leverage Kawasaki’s expertise and technology to advance its sustainable development agenda. Using the Bandung–Kawasaki partnership as a case study, this research contributes to shedding light on the role of SDGs as an international regime.‎
DICCIO BUSINESS FRAMEWORK SEBAGAI STRATEGI PERTUMBUHAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DI INDONESIA Deni; Saraswati, Koleta; Setiawan, Yuli; Stefhani, Yosi; Wahyono, Agus
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.527

Abstract

MSMEs in Indonesia play an essential role in the economy but still face challenges in terms of growth and competitiveness. This research discusses the implementation of the DICCIO Business Framework for the development of MSMEs in Indonesia. DICCIO's business framework includes four main pillars: digital marketing, cause collaboration, influencer marketing, and omnichannel marketing. The research objective is to analyze the framework's effectiveness in improving the growth and competitiveness of MSMEs. The research method used is qualitative to obtain an in-depth understanding of the framework's application. Data analysis is done descriptively, and secondary data is obtained from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs. The study shows that the DICCIO Business Framework can help MSMEs develop effective Digital Marketing strategies. Implementing digital and influencer marketing has increased MSMEs' visibility and market reach. Meanwhile, cause-collaboration and omnichannel marketing can increase consumer trust and sales. In conclusion, the DICCIO Business Framework is an effective strategy to drive the growth and competitiveness of MSMEs in the digital era. This framework can be recommended to be implemented by MSMEs in Indonesia.
Co-Authors Agus Wahyono Agustinus Herinama, Agustinus Alessandro Kurniawan Ulung Ali Mursit Deni Pradono Budi Saputro Saraswati, Koleta Trian Desa Putra, Trian Wahyono, Agus WISNU SAPUTRA Yosi Stefhani