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Efisiensi Pemasaran Bunga Potong Krisan di Kabupaten Cianjur Wisnu Ardi Pratama; Rita Nurmalina; Nia Rosiana
Jurnal Ilmu Pertanian Indonesia Vol. 28 No. 1 (2023): Jurnal Ilmu Pertanian Indonesia
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18343/jipi.28.1.26

Abstract

Chrysanthemum cur flowers have many benefits in that they can be used for flower bouquets, pollution absorbers, and even traditional medicinal plants. One of the national chrysanthemum cutting flower centers is in Cianjur Regency, which contributes 53% of total production for West Java Province. Every year, this high production of cut flowers is also followed by higher price differences between the farmer and final seller levels. This study aims to analyze the efficiency of chrysanthemum cut flower marketing in Cianjur Regency. Respondents included farmers, collectors, wholesalers, and florists. Marketing efficiency was analyzed using the composite index method and the Acharya & Aggarwal method, using three indicators: marketing margin, farmer's share, and marketing costs. There are three marketing channels in Cianjur Regency, namely (1) farmers–collectors–wholesalers–consumers, (2) farmers– wholesalers–consumers, and (3) farmers–florists–consumers. The most efficient marketing channel is channel 2, with the lowest index, 1, and based on the Acharya & Aggarwal method, channel 2 has the highest efficiency value, 1.14. Therefore, it can be concluded that farmers' most preferred marketing channel is channel 1 (collectors), which is not the most efficient channel. Preferably, the farmers choose channel 2 (wholesalers) to sell the harvest of their chrysanthemum cut flowers so as not to rely on collectors. Keywords: farmer's Saham, marketing channel, marketing margin
INCREMENTAL QUAIL FARMING BUSINESS AND SWITCHING VALUE IN BUSINESS DEVELOPMENT (CASE STUDY: INTEGRATED WASTE DISPOSAL SITE IN BOGOR CITY) Farell Reza Adriyanto; Nia Rosiana
Jurnal AGRISEP JURNAL AGRISEP VOL 22 NO 02 2023 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.22.02.303-320

Abstract

Quail birds are considered one of the poultry commodities in the livestock sector. There is an imbalance between the supply and demand of quail eggs. The quail farm located at the integrated waste disposal site in Bogor City aims to increase its quail egg-laying capacity by 25 percent, with requires an investment. This study aims to analyze the feasibility of developing a quail farm at the Integrated Waste Disposal Site in Bogor City. The feasibility analysis encompasses both non-financial and financial aspects. The results of the non-financial aspect analysis indicate that the planned farm development is viable for implementation, as the feasibility scores for each non-financial aspect exceed 50 percent. The financial analysis, without development, yields an NPV of IDR 232,229,923, an IRR of 21 percent, a Net B/C of 2.04, and a Payback Period of 7 years and 5 months. On the other hand, the financial analysis, with development, yields an NPV of IDR 662,445,448, an IRR of 44 percent, a Net B/C of 3.80, and a Payback Period of 3 years and 9 months. Therefore, under both conditions, the business development plan is financially feasible. Additionally, there is an increase in net benefits of 53.15 percent with the development. Based on the switching value analysis, the farm is sensitive to a decline in income.