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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Al Ishlah Jurnal Pendidikan
Diana Diana
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Terasi Udang Di Desa Rantau Panjang Niken Rahmadyah; Irwan Irwan; Mira Nur Aisah; M. Reza Shah Fahlevi Lubis; Khairul Faiz Batubara; Diana Diana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2928

Abstract

Marketing strategy is a form of plan on how to design the direction of the target market towards consumer demand in determining the company's expectations to attract customers' interest in the products offered in increasing sales. The problem faced by the Shrimp Shrimp business in Rantau Panjang Village is the absence of a brand and a small business while the management of production in rural areas is difficult to penetrate the market share, for that it is necessary to do a strategy in this Shrimp Shrimp business. The purpose of this study was to determine the right marketing strategy for shrimp paste. The data collection method was obtained from Observation, Interview and Documentation using the Quantitative Descriptive Method, the data that had been obtained was then analyzed using the SWOT analysis method, by looking at Strengths, Weaknesses, Opportunities, Threats. The results show that based on the research above, it can be concluded that the problem that occurs in the shrimp paste business is the difficulty in marketing production as a result of the absence of trademark rights and a very simple marketing system.
Holistic Education Management and Students’ Adaptive Abilities: A Case Study at State Senior High School 10 Medan Diana Diana; Mesiono Mesiono; Achyar Zein
AL-ISHLAH: Jurnal Pendidikan Vol 17, No 4 (2025): DECEMBER 2025
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v17i4.8602

Abstract

This study explores how holistic education management contributes to students’ adaptive abilities in academic and social contexts at State Senior High School 10 Medan. In the face of 21st-century challenges, adaptability has become a critical skill, and holistic education offers a promising framework. Using a qualitative case study design, data were collected through interviews, observations, and document analysis involving school leaders, teachers, students, and parents. Thematic analysis was employed to interpret patterns related to curriculum, pedagogy, collaboration, and school culture. Findings reveal four key components that support student adaptability. First, the integration of academic, character, social, and spiritual elements in the curriculum enhances students’ academic and social resilience. Second, Project-Based Learning fosters critical thinking, creativity, and teamwork. Third, collaboration among schools, families, and communities strengthens social support and broadens learning experiences. Fourth, an inclusive school culture promotes empathy, tolerance, and flexible social skills. These practices significantly contribute to students’ adaptive capacities but face constraints such as limited teacher competence and insufficient policy support. The study confirms that adaptability emerges from the integration of holistic curriculum, innovative learning, collaborative partnerships, and inclusive culture. It highlights the need for coherent education policies and sustained teacher development to scale such practices.
Co-Authors Achyar Zein Irwan Irwan Khairul Faiz Batubara M. Reza Shah Fahlevi Lubis Mesiono Mesiono Mira Nur Aisah Niken Rahmadyah