Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN
Darmawan Darmawan
Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Indonesia
Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perbandingan ekuitas merek indomie dan mie sedaap Darmawan Darmawan; Syarifah Hudayah; Asnawati Asnawati
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1190

Abstract

This study aimed to analyze the Comparative Effects of Brand Equity between Indomie Noodles brand and Sedaap noodles by  using t test analysis in Two independent variables. The sample in this study were students of Mulawarman university Samarinda with amount of samples are 80 respondents by using hair method. The hypothesis of this study showed that between equity Indomie and Sedaap have significant differences. The results of hypothes test in Two Variables t test showed that, brand equity of Indomie and Mie Sedaap have significant differences.Keyword: Comparison of brand equity
Co-Authors Asnawati Asnawati Syarifah Hudayah