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Strategi Komunikasi Pemasaran Terpadu pada Pada Promosi Film Nanti Kita Cerita Tentang Hari Ini Syifa Mutiara; Tantan Hermansyah; Nasichah Nasichah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i1.529

Abstract

Film has developed into a medium of expression that has commercial value. Film also has the function of mass media, namely to entertain audiences or viewers. Behind the signs of progress and the current national film industry, there are still gaps and ups and downs in its growth. There are a number of problems that are still found in the film production process. To overcome this problem in the production of a film, a promotional strategy is needed to disseminate information widely regarding the publication of films that have been produced. The purpose of this study is to find out the integrated marketing communication strategy in the film "Later We Tell About Today". The results found were an integrated marketing communication strategy used by the production team in the film Nanti Kita Cerita tentang Hari Ini through four ways: advertising, promotion, public relations and personal selling. The advertising strategy for films is carried out though the use of Instagram and YouTube media in the form of photos and videos posted on the official social media of NKCTHI and Visinema Pictures. The photos and videos posted include: updates on the number of viewers, movie trailers, short movie clips, behind the scenes videos, audience reviews and so on. The promotion strategy is holding quizzes with prizes, giveaways, and ticket discounts for the audience. The public relations strategy is to hold media visits with various local and national radio mass media, and hold press conferences in collaboration with print and online media prior to the official showing of the film. Personal selling strategy, namely by holding meet and great events, with the spectators, as well as fans or fans of the cast of NKCTHI.
STRATEGI DAKWAH GERAKAN KAMPUNG Al-QUR’AN DALAM MEMBENTUK MASYARAKAT QUR’ANI M. Iqbal Nur Aulia Fazri; Tantan Hermansyah; Nasichah Nasichah
KOLONI Vol. 2 No. 1 (2023): MARET 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i1.431

Abstract

Abstract: College of Quran Sciences in 2018, around 65 percent of Indonesian people are still illiterate to the Koran, especially in rural areas or remote areas. Related to this data, the Al-Quran Village Movement is here to eradicate Al-Qur'an illiteracy. What makes the Al-Quran Village Movement special is the method by gathering volunteers from various campuses or universities, then these volunteers must pass tests according to the standardization that has been made, then these volunteers are distributed to areas that need Al-Quran education. So, with this look at the phenomena in the field using qualitative research methods with their approach. This research raises the formulation of the problem which is the focus of this research, namely how is the da'wah strategy of the Al-Qur'an Village Movement in forming a Qur'anic society? The theory in this study uses strategic management theory designed by Fred. R David. According to his assumptions, the strategy process uses three stages, namely, the strategy formulation stage, the strategy implementation stage and the strategy evaluation stage. From the results of the research that the author has analyzed, it can be concluded that the da'wah strategy for the formulation of the Al-Qur'an Village Movement is compiling a vision and mission, recruiting volunteers, determining the target villages. At the strategy implementation stage, several stages of initiation, regeneration and finalization were implemented. In the evaluation stage, the Al-Qur'an Village Movement reviewed the strategies that had been implemented by making reports in the form of diaries or diaries by the volunteers as well as photos and videos that had been determined by the committee.  Keywords: Al-Qur'an, Al-Quran Village Movement, Da'wah strategy, Qur'anic society
Produksi Media Dan Dampaknya Pada Perubahan Sosial Dan Politik Di Masyarakat Studi Deskriptif Tayangan CNN Indonesia Pada Pemberitaan K-Pop Diantara Strategi Diplomasi Forum Dunia Puput Sapinatunajah; Tantan Hermansyah; Nasichah Nasichah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 1 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.319

Abstract

Television is a communication medium that has an important role in shaping people's attitudes and personalities. There are three stages in the production process, namely pre-production, production and post-production. Effect is an important element in the whole communication process. The presence of the Korean entertainment industry in world forums also shows the concern of young people in the social and political world. Referring to this background, this study aims to answer major and minor questions. The major question is, How is media production and its impact on social and political changes in society? While the minor question is what is the reason for the media reporting the news? Why does this news have an impact? What are the reactions of the audience or the public to the news? In this study using the theoretical basis of Dennis McQuail. In the effect theory chapter (Dennis McQuail, 2011: 212) says media effect is a consequence of what the mass media do, whether intentional or not. CNN Indonesia raises a story based on an issue that is developing in society. and much discussed both offline and online through the mass media. In Korea, BTS is appointed as the country's envoy in public diplomacy. BTS's speech at the trial was considered very influential for young people. In several countries it has become school subject matter in three countries, namely South Korea, Singapore and Vietnam.  
Analisis Semiotika Dalam Film Gara-Gara Warisan Amalia Hanifa; Laila Afifah; M. Zaki Mubarok; Nasichah Nasichah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i2.917

Abstract

Pada kehidupan manusia dibutuhkan media untuk dapat menyampaikan makna suatu pesan ke orang lainnya, makna tersebut dapat disampaikan dengan bahasa sebagai media untuk melakukan komunikasi. Komunikasi sendiri memiliki cara penyampaian dari komunikasi verbal, maupun nonverbal, dan memiliki jenisnya masing-masing seperti komunikasi massa. Komunikasi massa dapat disampaikan melalui media seperti film, yang dapat memberikan makna pesan lebih tersebar luas. Penulisan artikel ini bertujuan untuk memaparkan tentang makna konotasi, makna denotasi, serta bagaimana komunikasi verbal dan nonverbal yang ada pada film Gara-Gara Warisan. Metode yang digunakan oleh peneliti yaitu dengan menggunakan metode penelitian deskriptif kualitatif dengan menggunakan analisis semiotika. Penelitian ini merupakan penelitian yang non partisipatif, dengan teknik pengumpulan data menggunakan analisis dokumen dan observasi tidak langsung. Sumber data penelitian ini diambil dari scene-scene yang ada dalam Film Gara-Gara Warisan yang rilis pada 30 April 2022. Berdasarkan hasil penelitian, peneliti menemukan bahwa dalam film “Gara-Gara Warisan” terdapat (1) 6 scene yang dianalisis dengan metode analisis semiotika yang dipahami makna denotasi dan konotasinya, serta bagaimana komunikasi verbal dan nonverbal dalam scene tersebut, dan (2) Film Gara-Gara Warisan membahas tentang nilai-nilai yang harus ada dalam keluarga, seperti kerukunan dan adil.
Peran Komunikasi Intapersonal dalam Meningkatkan Motivasi Diri Mahasiswa UIN Syarif Hidayatullah Jakarta Cheirunnisa Gunawan; Nasichah Nasichah; Arini Bunga Firdaus
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 3 (2023): September : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i3.902

Abstract

Mahasiswa UIN Syarifhidayatullah Jakarta memiliki motivasi pada komunikasi intrapersonal, dilihat dari 37 partisipan 90,6% mahasiswa setuju dengan pertanyaan-pertanyaan terkait pengetahuan dan pendapat mengenai peran komunikasi intrapersonal dalam meningatkan motivasi dirinya. Adapun tujuandari penelitian ini adalah untuk menjelaskan apakah komunikasi intrapersonal mampu untuk meningkatkan Motivasi diri Mahasiswa UIN Syarif Hidayatullah Jakarta. Artikel ini berbasis fenomena komunikasi intrapersonal dalam memotivasi diri berdasarkan subjek dilakukan secara online dari mahasiswa uin syarif hidayatullah jakarta, sampel yang terlibat dalam penelitian ini adalah 37 partisipan, 90,6% mahasiswa setuju dengan pertanyaan-pertanyaan terkait pengetahuan dan pendapat mengenai peran komunikasi intrapersonal dalam meningatkan motivasi dirinya. aktivitas mahasiswa UIN SyarifHidayatulla Jakarta dari komunikasi intrapersonal yang dilakukan sehari-hari dalam upaya memahami diri pripadi diantaranya adalah; berdo’a, bersyukur, intropeksi diri dengan meninjau perbuatan kita dan reaksi hati nurani kita, mendayagunakan kehendak bebas, dan berimajinasi secara kreatif. Namun ada juga mahasiswa yang tidak memiliki aktivitas komunikasi intrapersonal yang baik.
Jejak Sejarah Kesehatan Mental : Dari Prasejarah Hingga Era Kontemporer Cheirunnisa Gunawan; Nasichah Nasichah; Mochamad Azmi Rizkulloh
The Journal General Health and Pharmaceutical Sciences Research Vol. 1 No. 4 (2023): December: The Journal General Health and Pharmaceutical Sciences Research
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/tjghpsr.v1i4.60

Abstract

The research aims to explain the history of mental health from pre-historic times to the contemporary era. The research focus involves the analysis of empirical factors, paradigm shifts, and the evolution of approaches to the treatment of mental disorders. The research method used is descriptive qualitative, allowing researchers to deepen historical concepts of mental health and analyze their development. Data was obtained through literature reviews from previous research and analysis of reference books. Relevant information is drawn from journal conclusions and book summaries to form a comprehensive understanding of the historical footprint of mental health. As a result of research from journals and books, it can be concluded that the history of the development of mental health has involved significant changes in the paradigm of treating mental disorders. Starting from the pre-scientific era with the concepts of animism and naturalism, to the transition to the modern era which marks the peak of scientific development in the field of mental health. With this shift, the history of mental health reflects the evolution of society's view of mental disorders from mystical beliefs to modern scientific understanding. This research summary provides in-depth insight into how the evolution of mental health concepts has influenced approaches and treatments in society.