Garuda - Garba Rujukan Digital

OPTIMALISASI KUALITAS PRODUK LAYANAN PURNA JUAL CHEVROLET SUMBER ANDALAN JOGJA DENGAN PENDEKATAN QFD Handy Nur Cahya
Jurnal Penelitian Ekonomi dan Bisnis Vol 3, No 2 (2018): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v3i2.2301

Penjualan yang stagnan pada produk Chevrolet terindikasi disebabkan oleh kualitas produk layanan purna jual yang belum optimal. Kinerja penjualan yang kurang baik memaksa Chevrolet melakukan efisiensi dengan menutup sebagian dealernya. Akibatnya Chevrolet Sumber Andalan Jogja menjadi dealer tunggal di kawasan pulau Jawa bagian Tengah. Tujuan dari penelitian ini adalah mengidentifikasi kebutuhan konsumen, mengidentifikasi bagaimana perusahaan dapat memenuhi kebutuhan konsumen (respon teknis), dan menentukan tingkat prioritas masing masing. Penelitian dilakukan secara descriptive research dengan melakukan observasi di Chevrolet Sumber Andalan Jogja, melakukan penyebaran kuesioner, mengolah data dan menganalisa menggunakan QFD. Hasil penelitian menunjukkan kebutuhan konsumen akan produk layanan purna jual Chevrolet secara prioritas meliputi 6 variabel, yaitu keandalan, harga, kecepatan, stok, sarana, dan pelayanan. Respon teknis perusahaan berdasarkan urutan prioritas meliputi: melengkapi alat servis dan perbaikan, menambah terminal servis, memperpanjang jam operasional, memberi pelatihan kepada staf dan teknisi, dan menambah pegawai.Kata Kunci : Quality Function Deployment; Operasional; Peningkatan Kualitas

Penerapan Quality Function Deployment Untuk Meningkatkan EServequal (Implementation of Quality Function Deployment to Improve E-Servequal) Handy Nur Cahya; Zuvita Sasa Dila
Akutansi Bisnis & Manajemen ( ABM ) Vol 29 No 1 (2022): April
Publisher : STIE Malangkucecwara

This study aims to identify the service attributes of the application needed by consumers of the Pegadaian Digital Service application. The research objective can be completed using the Quality Function Deployment method which is able to define consumer needs into the company's technical response in improving the quality of application services. The use of the Quality Function Deployment method in this study resulted in eight variables of consumer needs. The need variable with the highest weight value will be the priority. The product variables that are prioritized are Features, Applications, and Servers. The three highest priority consumer needs can be met by the company by carrying out 4 of the 18 technical responses that have the highest importance weight. The Technical Responses were "improvement of the database coding structure", "implementing the API system", "IT and Operational team training", and "adding Capacity Connecting Bandwidth".

Pemanfaatan Resi Gudang Sebagai Opsi Optimalisasi Supply Chain Sebagai Alternatif Solusi Harga Panen Anjlok Pada Kelompok Tani Handy Nur Cahya
JRB-Jurnal Riset Bisnis Vol 2 No 2 (2019): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar

TSince long ago this agricultural country, Indonesia has never been separated from rice farming. However, the welfare of farmers has not been fully good. The harvest season that should bring joy and profit, not always absolute about the full benefits. Harvest season are often accompanied by problems such as drop of selling price due to abundant supply. The purpose of this study is to diclose that farmer groups can optimize the supply chain flow to overcome the drop of selling price. This research was conducted in descriptive research, by conducting direct observations on Tirta Jaya farmer groups in Demak, then mapping the existing supply chain flow, and finally finding optimization solutions in the flow. The results of this study indicate there is an unoptimal distribution channel for agricultural products, and the warehouse receipt system is the right alternative, and can be applied as one of the new distribution channels to overcome the drop of selling price during the harvest.

Quality Function Deployment Sebagai Upaya Peningkatan Kualitas Pelayanan PT KAI Di Era Pandemi Covid19 Handy Nur Cahya; Windasari Windasari
Jurnal Dinamika Ekonomi & Bisnis Vol 18, No 2 (2021)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v18i2.2270

Implementing health protocols during the COVID-19 pandemic is one of the company's efforts to provide services to customers. One of the evaluation services to adapt to customer preferences changes are applying a Quality Function Deployment (QFD). QFD is a method used to know customer needs and formulate how the company determines the priorities for meeting these needs based on company conditions. Based on this research in Madiun Railway Station, the Quality Function Deployment shows three service attributes are getting on the top priority of customer needs. These are the implementation of health protocols, physical distancing, and hospitality of employees. The three service attributes will be developed and improved based on three out of the sixteen technical responses. These Technical Responses are improving the service and performance of employees, complete the information on social media, and make sure the environment and the toilet are clean.

PENGGUNAAN QFD SEBAGAI UPAYA PERBAIKAN KUALITAS LAYANAN WANA WISATA KEDUNG CINTA Fitria Kurnia Sari; Handy Nur Cahya
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol 1, No 1 (2022): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (939.446 KB)

ABSTRACTEvery company seem to be competing in quality development to meet their customer’s requirement. But making so is not always that easy. Companies need to conduct and update customer shift of desire / changes regularly, in order to be able to prepare in time for whatever that their customer want. One of good tool can be used to development product quality is Quality Function Deployment (QFD).The finding of this study undisclosed five of the fourteen tourism attributes that became priority interests were the application of health protocols, promotions, playgrounds, easy access to tourism, and safety signs. The tourism attributes with the highest priority interests can be fulfilled by the manager by focusing on improving and developing five of the thirteen technical descriptions of companies that have the highest importance value weights. The technical description of the company is Health Protocol Reminder Officer, New Facility Construction, Maintenance and Development, OHS Room, Management Meeting.Keywords: Product Quality; Product Attribute; Quality Function DeploymentABSTRAKPada persaingan bisnis semua perusahaan berlomba dalam pengembangan kualitas agar produk sesuai dengan keinginan konsumen. Namun, pengembangan kualitas produk tidaklah murah dan mudah. Perusahaan secara berkala perlu melakukan update riset mengenai kebutuhan dan keinginan terkini atas konsumennya. Tujuannya tentu untu mengetahui kekurangan dan melakukan pengembangan kualitas produk secara tepat. Salah satu metode yang dapat digunakan dalam pengembangan kualitas adalah Quality Function Deployment (QFD). QFD mampu menerjemahkan kebutuhan konsumen dan menghasilkan cara pemenuhannya lengkap beserta prioritasnyaHasil penelitian menghasilkan lima dari empat belas atribut wisata yang menjadi prioritas kepentingan tersebut adalah penerapan protokol kesehatan, promosi, taman bermain, kemudahan akses wisata, dan rambu-rambu keselamatan. Atribut wisata dengan prioritas kepentingan tertinggi tersebut dapat dipenuhi oleh pengelola dengan berfokus melakukan perbaikan dan pengembangan lima dari tiga belas deskripsi teknis perusahaan yang memiliki bobot nilai kepentingan tertinggi. Deskripsi teknis perusahaan tersebut adalah Petugas Pengingat Protokol Kesehatan, Pembangunan Fasilitas Baru, Perawatan dan pengembangan, Ruangan K3, Rapat Pengelola.Kata kunci: Kualitas Produk; Atribut Produk; Quality Function Deployment

Efforts to Improve Service Quality at Skenario Kopi Cafe Based on Consumer Needs Using Quality Function Deployment Fariza Amalia; Handy Nur Cahya; Dwi Eko Waluyo; Fakhmi Zakaria
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1152

Faced with fierce competition, coffee shops need to stay in tune with evolving customer preferences. This research was conducted the Quality Function Deployment (QFD) method, specifically the House of Quality (HoQ) tool, to analyze feedback from subject consist of 100 customers of Skenario Kopi Cafe. The HoQ is a structured approach that translates customer desires (Voice of Customer or VoC) into actionable technical improvements. The sampling technique is based on purposive sampling technique. Analysis of Validity Test and Reliability Test data using SPSS 24 software. The research identified 15 key customer needs, categorized by their level of importance. They then compared these needs to 5 potential technical responses that Skenario Kopi Cafe could implement. Based on this analysis, the result showed such as prioritizing communication training for staff, followed by facility upgrades, and lastly, implementing regular performance evaluations. By analyzing the relationships between these factors, the researchers were able to prioritize the actions that would have the greatest impact on customer satisfaction.

A Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision Roymon Panjaitan; Handy Nur Cahya
Jurnal Manajemen Vol. 29 No. 1 (2025): February 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i1.2265

This research addresses the inconsistencies in findings related to celebrity endorsers, brand image, and trust level that influence buying interest to drive purchase decisions for the 3Second brand product. The role of buying interest represents a novel aspect of this study, further explored through the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA). A quantitative approach involved 100 respondents using the 3Second brand products across Central Java, Indonesia. Data analysis was conducted using SEM-PLS software to develop a structural theory by exploring the relationships between constructs based on TRA and TPB theories. The findings indicate that buying interest significantly contributes, directly and indirectly, to leverage consumer behaviour in making purchase decisions influenced by celebrity endorsers, brand image, and trust level. Additionally, the theoretical implications of TRA and TPB highlight that these theories primarily assume individuals are rational in considering their actions and the implications of those actions.

Efforts to Improve Service Quality at Skenario Kopi Cafe Based on Consumer Needs Using Quality Function Deployment Fariza Amalia; Handy Nur Cahya; Dwi Eko Waluyo; Fakhmi Zakaria
Jurnal Indonesia Sosial Sains Vol. 5 No. 06 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i06.1152

Faced with fierce competition, coffee shops need to stay in tune with evolving customer preferences. This research was conducted the Quality Function Deployment (QFD) method, specifically the House of Quality (HoQ) tool, to analyze feedback from subject consist of 100 customers of Skenario Kopi Cafe. The HoQ is a structured approach that translates customer desires (Voice of Customer or VoC) into actionable technical improvements. The sampling technique is based on purposive sampling technique. Analysis of Validity Test and Reliability Test data using SPSS 24 software. The research identified 15 key customer needs, categorized by their level of importance. They then compared these needs to 5 potential technical responses that Skenario Kopi Cafe could implement. Based on this analysis, the result showed such as prioritizing communication training for staff, followed by facility upgrades, and lastly, implementing regular performance evaluations. By analyzing the relationships between these factors, the researchers were able to prioritize the actions that would have the greatest impact on customer satisfaction.

Peran brand ambassador, brand love, dan kualitas produk terhadap keputusan pembelian skincare skintific pada mahasiswa S1 universitas dian nuswantoro semarang Sarah Nurrohamah; Handy Nur Cahya; Vincent Didiek Wiet Aryanto; Amalia Nur Chasanah
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 7 No. 6 (2026): (in progress)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol7iss6pp815-826

Awareness regarding the importance of skin health makes people care and look for the best care products. Skintific has emerged as a brand that is much loved by the public and has a wide market. To determine the influence of Brand Ambassador, Brand Love, and Skintific Product Quality on purchasing decisions among students at Dian Nuswantoro University, Semarang. Quantitative Data, analysis using Smart-PLS. The research sample was 154 respondents using Purposive sampling. Results: H1 is rejected, namely Brand Ambassador does not influence Purchasing Decisions with a p value of 0.972, H2 is accepted, namely Brand love has a positive effect on Purchasing Decisions with a p value of 0.001, H3 is accepted, namely Product quality has a positive effect on Purchasing Decisions with a p value of 0.001, H4 is accepted, namely Brand Ambassador, Brand love, and Product Quality simultaneously have a positive and significant effect on Purchasing Decisions by 61.6%. Conclusion: Brand Ambassador does not affect Purchasing Decision; Brand love has a positive effect on Purchasing Decision; Product quality has a positive effect on Purchasing Decision; Brand Ambassador, Brand love, and Product Quality simultaneously have a positive and significant effect on Purchasing Decision

MENELISIK PERAN PERSEPSI KONSUMEN MELALUI MINAT BELI: PROMOSI PRODUK RICHEESE FACTORY Ahmad Farih Awwalunnajjah; Roymon Panjaitan; Diana Aqmala; Handy Nur Cahya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1206

This research investigates how the characteristics of virtual influencers influence consumers’ purchase intention, with consumer perception acting as a mediating variable. A quantitative explanatory method was applied, involving 134 social media users who had been exposed to promotional content by the virtual influencer Arbie Seo for Richeese Factory. Data analysis employed Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that credibility and authenticity exert a positive influence on purchase intention, whereas attractiveness shows a significant negative effect. In addition, credibility, attractiveness, and authenticity positively affect consumer perception. Consumer perception subsequently increases purchase intention and serves as a mediator in the relationship between virtual influencer characteristics and purchase intention.

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