Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri
Afif Shubbani
University of Muhammadiyah Gresik
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Strategy Analysis Using SWOT And QSPM Methods In SMEs Afif Shubbani; Akhmad Wasiur Rizqi; Hidayat Hidayat
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 20, No 2 (2023): June 2023
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v20i2.21587

Abstract

                This research focuses on one of the coffee-making SMEs. The many competitors in this business make it a challenge for companies to compete in marketing their product, namely coffee. From this, it is interesting for the author to make a study. This objective is made to determine the internal and external factors of the company and is used as input for the marketing strategy for the company. This study uses the SWOT and QSPM methods and uses primary and secondary data. The company's SWOT analysis results are in quadrant V. Based on the existing alternative strategies. It is analyzed using QSPM. The strategy chosen was to improve good relations with workers. 
Co-Authors Akhmad Wasiur Rizqi Hidayat Hidayat