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All Journal Bandung Conference Series: Communication Management Bandung Conference Series: Journalism
kiki Zakiah darmawan
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Tanggapan Followers Mengenai Diskriminasi Kaum Marjinal dalam Laporan Remotivi Farhan Aprilian Ruslan; kiki Zakiah darmawan
Bandung Conference Series: Journalism Vol. 3 No. 1 (2023): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v3i1.6876

Abstract

Abstract. Media owners take advantage of technological advances. Social media is a means to disseminate news and other information to the public. The existence of social media causes the spread of news quickly and has negative or positive effects. This makes audiences more selective in choosing the media they access. Presenting the issue of marginalized discrimination attracts attention for researchers. Marginalization is a phenomenon of imbalance in obtaining opportunities in economic, social, and educational aspects by a group of people. Unisba Journalism students are active users of social media. They chose Remotivi as a trusted medium. Not only do they actively use Twitter and access Remotivi, they are also active in writing comments in the column provided by Remotivi. The purpose of this study was to find out the hypothetical position of the Unisba Fikom Journalistic Students regarding Remotivi's broadcast, namely discrimination against marginalized communities. The method used in this research is qualitative with Stuart Hall's reception analysis approach and the theory used is Stuart Hall's meaning theory. The results of this study show that how the reception and mortgage positions of UNISBA journalism students are after watching Remotivi's shows. Media owners take advantage of technological advances. Social media is a means to disseminate news and other information to the public. The existence of social media causes the spread of news quickly and has negative or positive effects. This makes audiences more selective in choosing the media they access. Presenting the issue of marginalized discrimination attracts attention for researchers. Marginalization is a phenomenon of imbalance in obtaining opportunities in economic, social, and educational aspects by a group of people. Unisba Journalism students are active users of social media. They chose Remotivi as a trusted medium. Not only do they actively use Twitter and access Remotivi, they are also active in writing comments in the column provided by Remotivi. The purpose of this study was to find out the hypothetical position of the Unisba Fikom Journalistic Students regarding Remotivi's broadcast, namely discrimination against marginalized communities. The method used in this research is qualitative with Stuart Hall's reception analysis approach and the theory used is Stuart Hall's meaning theory. The results of this study show that how the reception and mortgage positions of UNISBA journalism students are after watching Remotivi's shows. Abstrak. Keberadaan media sosial tersebut menimbulkan tersebarluasnya berita secara cepat dan menimbulkan efek negative ataupun positif. Hal tersebut membuat khalayak lebih selektif dalam memilih media yang diaksesnya. Menampilkan isu tentang diskriminasi kaum marjinal menarik perhatian bagi peneliti Marjinalisasi adalah fenomena ketidakseimbangan dalam memperoleh peluang dalam aspek ekonomi, social, dan pendidikan oleh sekumpulan masyarakat. Mahasiswa Jurnalistik unisba merupakan pengguna aktif media sosial. Mereka memilih Remotivi sebagai media yang terpercaya. Tujuan penelitian ini adalah untuk mengetahui posisi hipotekal Mahasiswa Jurnalistik Fikom Unisba mengenai tayangan milik remotivi yaitu diskriminasi masyrakat marjinal. Metode yang digunakan dalam penelitian ini yaitu kualitatif dengan pendeketan analisis resepsi Stuart Hall dan teori yang digunakan adalah teori pemaknaan Stuart Hall. Hasil penelitian ini menunjukan bahwa bagaimana resepsi dan posisi hipotekal mahasiswa jurnalistik unisba setelah menonton tayangan milik remotivi.
Pengelolaan Konten Dakwah Islam di Media TikTok Akun @irfanrizkihaas Fatimatuzzahra; Kiki Zakiah Darmawan
Bandung Conference Series: Communication Management Vol. 4 No. 2 (2024): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v4i2.15310

Abstract

Abstract. TikTok is one of the applications used by da'i as a medium for da'wah. One of them is the @irfanrizkihaas account. The purpose of this study is to find out about how the management of Islamic da'wah content in TikTok media on the @irfanrizkihaas account. Management theory proposed by George R. Terry is used as a map for this research. Computer Mediated Communication (CMC) theory is used to explain data findings. Da’wah management includes (1) Planning, (2) Organizing, (3) Actuating, and (4) Controlling. Based on the results of the research discussion, it is concluded that the planning carried out is researching content or identifying trends through content and websites, monitoring performance for improvement, and creating content. Organizing that is done is looking for ideas together, editing using the CapCut application, and always motivating the team. Actuating is answering questions using video or in the form of comments. Meanwhile, controlling is done by evaluating the number of views, likes, comments, and saves which are classified as less than optimal. Abstrak. TikTok merupakan salah satu aplikasi yang dimanfaatkan oleh para da'i sebagai media dakwah. Salah satunya adalah akun @irfanrizkihaas. Tujuan penelitian ini adalah untuk mengetahui mengenai bagaimana pengelolaan konten dakwah Islam di media TikTok pada akun @irfanrizkihaas. Teori Manajemen yang dikemukakan oleh George R. Terry dipakai sebagai peta untuk penelitian ini. Teori Computer Mediated Communication (CMC) digunakan untuk menjelaskan temuan data. Pengelolaan dakwah meliputi (1) Planning (Perencanaan), (2) Organizing (Pengorganisasian), (3) Actuating (Pelaksanaan), dan (4) Controlling (Pengawasan). Berdasarkan hasil pembahasan penelitian disimpulkan bahwa planning yang dilakukan yaitu me-riset konten atau mengidentifikasi tren melalui konten dan website, memantau kinerja untuk perbaikan, dan membuat konten. Organizing yang dilakukan yaitu mencari ide bersama, mengedit menggunakan aplikasi CapCut, dan selalu memotivasi tim. Actuating yang dilakukan yaitu menjawab pertanyaan menggunakan video atau dalam bentuk komentar. Sedangkan controlling yang dilakukan yaitu mengevaluasi jumlah view, likes, comment, dan save yang tergolong kurang optimal.
Co-Authors Farhan Aprilian Ruslan Fatimatuzzahra