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Djoko Setyabudi, S.Sos, MM, Djoko
Departemen Ilmu Komunikasi FISIP UNDIP
Library & Information Science Social Sciences

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PENGARUH BRAND FAMILIARITY PEMAIN ADVERGAMES TERHADAP LEVELS OF COMPREHENSION (TINGKAT PEMAHAMAN) DARI BRAND MESSAGE (PESAN MEREK) Wisnu Prayuda Nusantara, Rizky; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Advergame sebagai salah satu media penyampaian pesan kini mulai banyak digunakan oleh kalangan pemasar di Indonesia. Hal tersebut tidak terlepas dari potensi yang dimiliki sebuah game yang mampu menembus berbagai kalangan demografi dan usia. Selain itu, game juga mampu menciptakan platform yang interaktif untuk berkomunikasi dengan khalayak dalam yang tidak bisa dilakukan oleh media tradisional lain. Penelitian ini bertujuan untuk mengetahui pengaruh brand familiarity pemain advergame terhadap levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Pendekatan yang menggunakan pendekatan positivistic ini mengujikan relasi 2 variabel. Metode yang digunakan dalam penelitian ini adalah eksperimental dengan teknik one shot case study dengan total sampel 30 orang yang terbagi dalam dua kelompok eksperimen yaitu familiar dan non-familiar. Pengambilan data dilakukan dengan kuesioner diberikan pada partisipan setelah bermain advergame. Teknik analisis data dilakukan dengan menggunakan analisis komparatif dua kelmpok beda Independent Sample T-test dengan memenuhi uji normalitas Kolomogrov Smirnov dan uji homogenitas variansi. Temuan penelitian ini menunjukkan bahwa tidak terdapat pengaruh brand familiarity pemain advergame terhadap levels of comprehension (tingkat pemahaman) dari brand message (pesan merek). Hal tersebut ditunjukkan oleh hasil pengujian dimana nilai probabilitas signifikansi pada uji Independent Sample T-test menunjukkan nilai >0,05. Selain itu nilai rata-rata kedua kelompok tidak menunjukkan perbedaan yang signifikan. Sehingga dapat disimpulkan bahwa brand familiarity bukanlah aspek yang perlu diperhatikan pada pemahaman pesan dalam advergame.
The Correlation of Attractiveness BNI’s Sponsorship to Chelsea FC and Affiliate Group with Interest in The Use Of Service Soffa Wicaksono, Muhammad; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 5, No 2: April 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Sponsorship as a marketing program is expected to help build a positive image to enhance the financial benefits of a company. Bank Negara Indonesia or BNI use this channel to be the official sponsor of Chelsea FC to build awareness and brand image to continue to compete in the world of banking. This study aims to determine the Correlation of Attractiveness BNI’s Sponsorship to Chelsea FC and affiliate groups with interest in the use of services. The theory used in this study is Information Integration Theory, and the Cognitive Learning Theory. Sampling technique were used is Non-Probability Sampling is that purposive sampling. Respondents in this study are those who have not used the services of BNI, have a favorite football club and diligently follow the latest news about football least once a week. Analysis Kendall correlation test is used to test the hypothesis. The results of this study indicate that there is no correlation between attractiveness BNI’s sponsorship to chelsea fc and interest in the use of services, where the significance value as big as 0.966. Furthermore, there is a weak correlation between the affiliate group and interest in the use of services, where the significance value as big as 0.022 and a correlation coefficient as big as 0,207. Then, this study provides advice to Bank Negara Indonesia to establish close cooperation with the parties or have close connection with BNI products, such as for example by working with Indonesian public figure is more familiar with the Indonesian community. And then the sponsorship events should be pack in communicative way
Increasing the amount of listeners of Pro 2 Radio Republik Indonesia (RRI) Laksono Nainggolan, Guntur Agung; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 5, No 3: Agustus 2017
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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RRI is the only state radio network of Indonesia which means their broadcast acticvity is mainly for country importance. RRI as a independent, neutral and non-commercial public broadcast is obligate to provides information, education, good entertainment, social control, and also maintain positive image of indonesia in international..Pro 2 RRI Semarang broadcasts on FM 95,3 Mhz and has variety of education and entertainment programs start from 05.00 am until 12 pm WIB. PRO 2 RRI have developed some programs that based on life style. So they made a special channel that focus on young listeners that through this channel, they not only can speak their aspirations about anything but also share informations that relate to their age and their problems. The result from our field work shows that through some programs that we chose, we succeed to increase the amount of listeners of PRO 2 RRI semarang. At start, the listeners of Pro 2 RRI Semarang only reached 240 listeners per month. We increased it to 732 listeners per month during the execution of our field work. Success factor in our field work at PRO 2 RRI Semarang program is an combination of proper buzzing, good materials and quiz with prizes . Production Manager responsible to all the activities in the execution of the event and also responsible in the process of creative design in the execution of event.
Hubungan Intensitas Bermain Game Online Dragon Nest dengan Motivasi Belajar Siswa SD Negeri Ngaliyan 01 Domas Santika, Theo; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 4, No 4: Oktober 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Berdasarkan pada teori penguatan, penelitian ini berasumsi bahwa terdapat hubungan antara intensitas bermain game online dengan motivasi belajar. Peneliti bertujuan untuk menentukan hubungan intensitas bermain game online Dragon Nest dengan motivasi belajar siswa SD Negeri Ngaliyan 01. Target penelitian adalah 40 orang siswa SD yang pernah bermain game online. Penelitian ini menerapkan metode kuantitatif dan menggunakan uji normalitas dengan uji Kendall’s Tau-b untuk memeriksa hubungan diantara variabel. Hasil data menunjukkan bahwa intensitas bermain game online Dragon Nest tergolong tinggi. Sedangkan motivasi belajar siswa SD Negeri Ngaliyan 01 juga tergolong tinggi. Dimana seluruh responden memiliki motivasi belajar yang tinggi walaupun mereka bermain game online Dragon Nest Uji normalitas menunjukkan bahwa data pada penelitian ini tidak berdistribusi normal, sehingga peneliti menggunakan analisis non parametrik. Berdasarkan uji statistik yang telah dilakukan, mengungkapkan adanya hubungan signifikan dengan arah negatif antara intensitas bermain game online Dragon Nest dengan motivasi belajar siswa SD Negeri Ngaliyan 01. Jadi dapat dikatakan bahwa semakin tinggi intensitas bermain game online Dragon Nest maka akan semakin rendah motivasi belajar siswa SD Negeri Ngaliyan 01 dan sebaliknya.
Strategy Marketing Communications Department of Tourism and Cultural district of Jepara In Ascending The number of visitors Tirta Samudra Beach Dwi Ratnasari, Yusniar; Setyabudi, S.Sos, MM, Djoko
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research is based on the phenomenon occurred, ie an increase in the number of tourists significantly in 2011 to 2014 to the area attractions Tirta Beach Samudra.Permasalahan this study is how the Strategic Marketing Communications Department of Tourism and Culture District of Jepara in Increasing Number of Visitors Tirta Samudra Beach , This study aims to determine the marketing communication strategy that used the Department of Tourism and Cultural district of Jepara in increasing the number of visitors Tirta Samudra Beach in Jepara. The method used in this research is descriptive qualitative case study method in the marketing communication strategy of Tourism and Culture to Tirta Samudra Beach. Data collection techniques used were interviews with research subjects and informants as well as documentation from the archives of the Department of Tourism and Cultural district of Jepara. Based on the results of research and discussion as well as using data analysis techniques using pairing pattern of the theory that predicted the pattern found in lapanganyaitu with the object of research is the communication strategy Department of Tourism and Cultural district of Jepara in increasing the number of visitors Turkish Tirta Samudra, it can be concluded that 1) Communicating program or a new thing in a variety of attractions as a form of publicity and promotion. 2) Establish communication with internal and external public. 3) Increase the events of Tourism and Cultural district of Jepara. 4) Promotion through media publications; internet, outdoor media, sales trip dll..5) Establish communication with mass media and the press in order to establish a good relationship.
Co-Authors Laksono Nainggolan, Guntur Agung Rizky Wisnu Prayuda Nusantara, Rizky Soffa Wicaksono, Muhammad Theo Domas Santika, Theo Yusniar Dwi Ratnasari, Yusniar