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All Journal Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Hatimy Paulin Doerleben
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Economics, Econometrics & Finance

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PENGARUH RELIGIUSITAS DAN SKALA KECERDASAN BUDAYA TERHADAP ETHNOSENTRISME KONSUMEN BAGI PRODUK ASING 2019 Hatimy Paulin Doerleben; Made Siti Sundari
Jurnal Ekonomi dan Bisnis Vol. 24 No. 1 (2020): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.493 KB) | DOI: 10.24123/jeb.v24i1.4736

Abstract

This study seeks to understand the complicated relationship between religiosity and ethnocentrism of consumers by examining the mediating variable of cultural intelligence. The empirical model involves a structural equation model (SEM) with a data collection of 684 internet-user respondents. The results show that there was a positive impact of religiosity on consumer Ethnocentrism. In addition, the results also indicate that cultural intelligence strengthens the relationship between religiosity and ethnocentric consumerism. Overall, this study extends the discussion on cultural identity that incorporate into Ricardian model of international trade.
Co-Authors Made Siti Sundari