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All Journal Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Inad Wasa Nugroho
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Economics, Econometrics & Finance

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PENGARUH EXPERIENTAL VALUE DAN PLACE FOOD IMAGE TERHADAP BEHAVIORAL INTENTION WISATA KULINER BANDUNG Inad Wasa Nugroho; Siti Rahayu; Erna Andajani
Jurnal Ekonomi dan Bisnis Vol. 24 No. 2 (2020): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.424 KB) | DOI: 10.24123/jeb.v24i2.4747

Abstract

Every tourist has a different motivation. One type of tourism that is currently growing very rapidly is the culinary industry. This study is to determine the experiential value of tourists in shaping the place food image of the city of Bandung and influencing behavioral intention. This causal type of quantitative research analyzes data using the Structural Equation Model equation. The results of the study found evidence of all research hypotheses proved to have a positive and significant influence relationship.
Co-Authors Erna Andajani Siti Rahayu