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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Bisnis Kolega
Mila Asmawiani
STIE Professional Manajemen College Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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THE INFLUENCE OF MARKETING COMMUNICATIONS AND PROMOTION OF SALES TARGETS PT. SUMINSURYA MESINDOLESTARI Venesa; Syawaluddin Syawaluddin; Mila Asmawiani; Thomas Sumarsan Goh
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

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Abstract

This research was conducted on consumers who work at PT. Suminsurya Mesindolestari. The purpose of this study was to determine and analyze the effect of marketing communications and promotions on sales targets. The population and sample in this study amounted to 57 people. The sampling technique used is saturated. Data collection techniques are by distributing questionnaires and interviews. Data analysis used multiple linear regression analysis. The conclusion in the study that simultaneously marketing and promotion communications have a positive and significant effect on the sales target of PT. Suminsurya Mesindolestari. Partially, marketing communication has no effect on the sales target of PT. Suminsurya Mesindolestari. Partially, promotion has a positive and significant effect on the achievement of the sales target of PT. Suminsurya Mesindolestari. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value is: 0.459 means that Marketing and Promotion Communications is able to explain the Sales Target of 45.9% while the remaining 54.1% is influenced by variables not examined such as: prices, discounts, promotions, and so on.
PENGARUH GAYA KEPEMIMPINAN DAN REWARD TERHADAP GAIRAH KERJA KARYAWAN PADA PT.TOBA PERMAI MEDAN Fanny Untary; Syawaluddin Syawaluddin; Mila Asmawiani
JURNAL BISNIS KOLEGA Vol 6, No 1: Jurnal Bisnis Kolega (JBK), Juni 2020
Publisher : STIE-PMCI

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Abstract

Abstract. PT.Toba Permai Medan is: a company engaged in the paper trade. The phenomenon that occurs in company is: decreased employee morale. Employees do not have an interest in improving their work, they only complete the responsibilities given but there is no intention to improve work efficiency and effectiveness. The cause of decreased employee morale is thought to be caused by leadership style and rewards. This study uses multiple linear regression analysis. The population in this study was all employees in the company, amounting to 45 people. Samples were taken with a saturated sampling technique where all members of the population were used as samples. Thus, the sample in this study amounted to 45 people. Simultaneous hypothesis test results show that the leadership style and reward variables have an influence on employee morale at PT.Toba Permai Medan. The results of the partial hypothesis test showed that partially each of the leadership style and reward variables had an influence on employee morale at PT.Toba Permai Medan.  Keywords: Leadership Style, Reward, Employee Morale.
Co-Authors Fanny Untary Syawaluddin Syawaluddin Thomas Sumarsan Goh Venesa