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All Journal Indonesian Journal of Islamic Communication
Fikriyatul Islami Mujahidah
Magister UIN Sunan Kalijaga
Religion Languange, Linguistic, Communication & Media Social Sciences

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DAKWAH COMMUNICATION STRATEGY TO MARGINAL PEOPLE Fikriyatul Islami Mujahidah
IJIC: Indonesian Journal of Islamic Communication Vol 5 No 2 (2022): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana IAIN Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v5i2.1676

Abstract

The society growth of the digital world into a double-edged blade in the dakwah. The da 'i one side becomes easier on broadcasting the dakwah and can cover more mad’u. Unfortunately, it makes the lowlifes in this case a little neglected. So there is a need for upscale communication strategies to the marginal, as do the Sekolah Marginal Community (KSM). The study uses a qualitative approach with a descriptive case study method. Data collection methods involve interviews, observation, documentation, and case studies. The KSM uses the children's educational channel as a communication strategy for entry and preaching. In addition to education, the KSM also uses emotional approaches, changes mindset, serving various aspects of life, and performs evaluations.
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