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All Journal IIJSE El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi
Sofyan Rizal
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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SIMA and SBIS Effect on Liquidity in Sharia Commercial Banks Ali Rahmat; Sofyan Rizal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economic: January, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.2812

Abstract

The study aims to determine the effect of the Interbank Mudharabah Investment Certificate (SIMA) on Liquidity in Islamic Commercial Banks, also to determine the effect of the Bank Indonesia Sharia Certificate (SBIS) on Liquidity in Islamic Commercial Banks, and determine the effect of SIMA and SBIS on Liquidity in Islamic Commercial Banks simultaneously. The type of research used in this research is quantitative research. Quantitative research is one of the research methods used to test a theory, present a fact or describe statistics, show relationships between variables, and some are to develop concepts, develop understanding, or describe many things. This study uses a quantitative approach in the form of financial ratios based on time series. Time series is data arranged chronologically according to time on a particular variable. The data used is monthly data. SIMA has no effect on liquidity in Islamic Commercial Banks for the 2016-2019 period, and SBIS has no effect on liquidity in Islamic Commercial Banks for the 2016-2019 period. At last, SIMA and SBIS have no simultaneous effect on liquidity in Islamic Commercial Banks for the 2016-2019 period.
Implementasi Strategi Marketing Dakwah pada Media Kontemporer Sofyan Rizal
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 9 No. 1 (2016): El-Hikmah
Publisher : STID DI AL-HIKMAH

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Abstract

This study aimed to explore the formulation of marketing strategies for da’wah to see how the implementation of the marketing done by the perpetrators of da’wah on television and then formulate and formulate an appropriate marketing strategy for da’wah, especially propaganda by using contemporary mass media. The method used is descriptive method of analysis with a qualitative approach. In conclusion, Events mamah and Aa special segment, while Islam was a beautiful occasion wear segment which is more common, but it's working on all segments with an appropriate approach. Two of the show has also done well targeting, as a continuation of the strategy of segmentation, ie by applying a variety of ways that berdeda devoted to each segment. Positioning is also done with the uniqueness and the uniqueness communicate with a more simple and communicative. Differentiation reached by strengthening the personnel and the image that is different from other similar events.
Citra Positif Hijab Pada Iklan Televisi (Studi Makna Semiotika Pesan Non Verbal Pada Iklan-Iklan Versi Model Berhijab) Sofyan Rizal
El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi Vol. 9 No. 3 (2017): El-Hikmah
Publisher : STID DI AL-HIKMAH

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Abstract

This study contains the analysis of semiotic meaning of nonverbal messages in ad Osmo edition Filter Sariwangi tea, cosmetics advertising Fair & Lovely edition S2 and marriage and soap ad Lifeboy Hijab edition. This study focused on non-verbal signs that include kinesik messages are divided into pasial message, gestural and postural. The research method uses a qualitative description of the method of data analysis techniques using semiotic analysis Sande Charles Peirce. These results indicate that the message signs contained in the three ads above contain elements of nonverbal language in it. Ads Tea Sariwangi Osmo edition Filter has been able to convey nonverbal messages that can be understood generally that the housewife who hijab has a positive image is that he is a loving mother figure, humble, motivator and problem solver. Through the concept of nonverbal messages advertising Advertising Cosmetics Fair & Lovely S2 and Marriages edition contains a positive image of women hijab that niqab women should have strong principles in determining the future of their education and career. Likewise in advertising Advertising Soap Lifeboy Hijab issue veiled Muslim woman image has a strong character in Islamic education in the family and be able to build good interpersonal communication and effective with their children in educating and mentarbiyah.
Co-Authors Ali Rahmat