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This Author published in this journals
All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Titus Indrajaya
Faculty of Management and Business, Respati University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Empowerment Digital Marketing Strategy One Time Entrepreneur Micro Application Social Media in the Village Mekar Jaya, District Sukmajaya, Depok City Sri Yulianti; Sakti Brata Ismaya; Titus Indrajaya; Maya Sova; Eros Rosmiati
East Asian Journal of Multidisciplinary Research Vol. 2 No. 1 (2023): January 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i1.2744

Abstract

In the era of globalization, business competition is increasing rapidly and people's economic problems are also increasingly complex, so the right steps can be taken by a digital marketing strategy by empowering micro-scale businesses based on digitizing the creative economy in society to overcome post-pandemic economic problems. This research is an effort to empower micro-scale business actors. The research objective of this community service is one of the government's programs to accelerate the economy by conducting training and outreach as a whole to the wider community to all corners of the village or sub-district regarding the ease of macro-scale business for MSME actors, always active in government and private programs and universities to support increase in micro-scale income, for MSME business actors to consistently switch business patterns from analog to digital systems both through social media application platforms and websites to optimize facilities in the times.
Co-Authors Eros Rosmiati Maya Sova Sakti Brata Ismaya Sri Yulianti