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All Journal Indonesian Journal of Multidisciplinary Science
Ameen Talib
School of Business, Singapore University of Social Science, Singapore City
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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 1 
Food Label Usage and Understanding Among Singaporeans Ameen Talib; Jocelyn Sebastian Pereira
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 4 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1288.765 KB) | DOI: 10.55324/ijoms.v2i4.369

Abstract

This study examines if the demographic characteristics influencing the usage of food labels and the extent to which Singaporeans read, understand and interpret food labels. Results suggest that food label reading prevalence in Singapore is high, with fat calories and sugar being read more often than other types of food label items. Healthier Choice Symbol is the most read label format in Singapore. Females are more likely to read food labels. The study also shows that, while Singaporeans positively perceived their ability to read food labels accurately, there are gaps in their perceived ability and the actual correct understanding and interpretation of food labels. The research concludes with suggestions for bridging the perceptional gaps and improving the existing food label formats.
Marketing Regulated Products to a New Market: A Case Study Ameen Talib; Yi Xin Ang
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 5 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.084 KB) | DOI: 10.55324/ijoms.v2i5.370

Abstract

The introduction of new products in a market would normally require an extensive marketing and promotion campaign. However, certain products are ‘regulated’ as they are deemed undesirable for society. Tobacco products are one such example. The regulation governing tobacco products does not allow for any marketing and promotion.  Shisha is a different form of tobacco consumption. Therefore, the introduction of Shisha in the Singapore market is introducing a new regulated product. This paper discusses a case study of the introduction and promotion of Shisha in Singapore. The study used qualitative approach with case study design. The data were generated from the researcher’s observation of a Shisha café in Singapore. The researcher made a field note as his data source and analyzed it by studying it and reduce them to only necessary ones. The case of the café is case that people can learn from in how to do personal based promotion and WOM. The strategy actually worked very well that the success of Shisha popularity eventually led to the banning of Shisha.
A Note on the Land Acquisition Act of Singapore and Social Re-Engineering Ameen Talib
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 7 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i7.490

Abstract

Land Acquisition Act (LAA) of Singapore regulates the compulsory acquisition of land in Singapore. This paper looks at LAA and its’ role in shifting the land ownership structure in Singapore and the resultant social re-engineering. The LAA had four prominent features which were, (1) power to obtain private land by the state, (2) inability of affected landowners to object the compulsory acquisition, (3) landowners being compensated much less than market value (prior to 2007), and (4) the formation of an Appeals Board to formally judge on compensations. The research would like to reveal LAA and its role in changing the land ownership structure in Singapore and the resultant social re-engineering. The method of writing this article uses literature reviews from journals and references related to Land Acquisition Act.  Search  for  literature  on  performance using  Google  Scholar and other relevant platforms. The researcher also used other relevant documents, including physical documents, to gain more knowledge on the topic discussed. The LAA indeed resulted in the lives of many to be better-off but it was at the expense of a few wealthy families in Singapore.
Co-Authors Jocelyn Sebastian Pereira Yi Xin Ang