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All Journal International Journal of Entrepreneurship, Business, and Creative Economy Inclusive Society and Sustainability Studies (ISSUES)
Yeo Sook Fern
Faculty of Business, Multimedia University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Online Purchase Intention: A Study Among Gen X in Malaysia Anushia Chelvarayan; Lim Fu Hao; Yeo Sook Fern; Hazlaili Hashim
International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 1 (2022): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.007 KB) | DOI: 10.31098/ijebce.v2i1.735

Abstract

In recent years, changes in the commercial sector, combined with the increasing popularity of the Internet, have made Malaysian businesses increasingly conscious of the relevance of E-business in establishing a competitive edge in the worldwide market. As a result, knowing the elements that drive online purchase intention could help marketers create more effective marketing techniques for specific categories. Trust, product and service quality, customer satisfaction, and delivery speed are the four characteristics that influence online purchase intention in this study. According to 203 Generation X respondents, three characteristics had a significant impact on online purchase intention. The only exception was the product and service quality. The data and information acquired in this study will aid researchers, online platform developers, financial institutions, marketers, and the government because we will be able to examine and understand the elements that encourage Gen X in Malaysia to purchase online.
Examining the Determinants of Consumers’ Purchase Behaviour: Green Packaging Products Goh Mei Ling; Ho Sew Tiep; Yeo Sook Fern; Teh Wei Lun
Inclusive Society and Sustainability Studies Vol. 2 No. 1 (2022): August Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/issues.v2i1.800

Abstract

Disposal of plastic packaging has caused the increase of amount of waste. The non-biodegradeble plastic packaging will pollute the environment and its toxic chemical will have adverse effects to our health. One of the ways to minimise the plastic waste is to use the green packaging. Green packaging is eco-friendly packaging, harmless to human health and more importantly it is biodegradable. Many businesses have switched to going green concepts by providing green products and services. Therefore, the objective of this study is to examine the determinants of consumers’ purchase behaviour from the perspective of green packaging products. This study has recruited 200 respondents from Melaka using convenience samping. Survey was used for data collection with a set of self-administered quesntionnaires that covered respondents’ demographic background and all the variables in the research model. PLS-SEM was used to examine the validity and relationships of the constructs. Both convergent validity and discriminant validity were deemed satisfactory. 0.444 of R2 was obtained from the data analysis. This means that the model explained 44.4% of total variation of purchase behaviour. Environmental concern and environmental attitude were found positively affect consumers’ purchase behaviour towards green packaging products. Environmental knowledge and social influence, however, were found to have no effect on the purchase behaviour. This study will be able to provide valuable information to the marketers to focus not only on their products but the packaging of their products as well. This study also provides an insight into the consumers’ purchase behaviour towards green packaging products. It is recommended to future research to recruit more respondents with more diversify background and include other variables.
Co-Authors Anushia Chelvarayan Goh Mei Ling Hazlaili Hashim Ho Sew Tiep Lim Fu Hao Teh Wei Lun