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Digital Marketing Through Instagram Ads: A Case Study of “Instaboost Life” Instagram Ayu Sulistya Putri Sugeng; Juni Alfiah Chusjairi
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 2 No. 2 (2022): July
Publisher : Research Synergy Foundation

This study concerns a small medium enterprise called “ Instaboost Life”. Instaboost Life is an online shop that sells healthy products such as slimming tea, beverages for mothers who are breastfeeding, lemon beverages, and other healthy beverages that are healthy and safe for diet. Due to their high price, the products are highly likely to be consumed by middle-class people. As an online shop, the products are merely for sale online. Therefore, social media is used to promote the products, which in this case is Instagram. The aim of this research is to identify whether more advertising on Instagram raises more potential buyers and finally make a purchase decision. The data collected in this research is internal data from Instaboost Life from January-June 2021 and 5 interviews with users of Instaboost Life. After analyzing the data, the authors conclude that more budget spending plays a significant role in reaching the targeted audience and potential buyers. Furthermore, their decision to purchase order. In addition, the interviewees also confirmed that advertising played a significant role in their decision to purchase order products from Instaboost Life.

Mengkomunikasikan Pendidikan Literasi Iklan untuk Anak Juni Alfiah Chusjairi
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

This article is a review of studies on advertising literacy for children. Advertising literacy is the ability to understand and interpret an advertisement. This ability is certainly needed for children considering that advertising is no longer only in traditional media such as television but also in contemporary media which children may use every day. Like in the games on their devices. Advertising literacy studies are still rare in Indonesia, so it is necessary to look at past studies to get an idea of what can be done when conducting studies in this area. Several concepts, examples and experimental methods were carried out for advertising literacy studies as described in this paper.

How far can we call tiktok shop live streaming a personal touchpoint? Vindalia Annisa; Juni Alfiah Chusjairi
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3800

To analyze consumer behaviours of TikTok Shop live streaming, specifically the Gen Z generation towards emotional factors and to see its potential to become a personal touchpoint. Qualitative research was used to conduct the research, followed by interviewing three informants chosen from convenience sampling. The interview process took time from September until October 2022 using Zoom and filling out questions on the documents. The informants tend to use TikTok as the search engine, but when it comes to the live streaming part, they likely utilize the price reduction or vouchers to pay their orders with lower prices, hence there is no such thing as an emotional factor or interpersonal relationship in the buying activity on the platform. Conduct both quantitative and qualitative research as part of the product development process in order to maintain users’ attention towards TikTok Shop, especially the live streaming shopping feature and continue innovating to attract users and not make them rely on the price or promotion.

KOMUNIKASI KEPEMIMPINAN DALAM PENGELOLAAN ORGANISASI KOMUNITAS PEREMPUAN TANGGUH NASIONAL Dwi Purbaningrum; Juni Alfiah Chusjairi; Rini Sudarmanti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1966-1975

Dinamika organisasi terbentuk melibatkan anggotanya yang memiliki latar belakang yang berbeda-beda. Ketersediaan perangkat struktur kepemimpinan diperlukan untuk menakhodai bekerjanya suatu organisasi. KOMPETeN sebagai salah satu entitas komunitas perempuan perlu memaksimalkan peran dan fungsi komunikasi kepemimpinan dalam pengelolaan anggotanya terutama pada saat pandemi Covid 19, dimana gerak organisasi terbatas untuk dapat saling berkoordinasi melalui tatap muka langsung. Upaya mengkonfirmasi kesalahpahaman tidak lagi dapat dengan mudah dilakukan satu sama lain sehingga berpotensi menimbulkan konflik. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan penguatan pada pengelolaan organisasi melalui penyegaran pada kemampuan komunikasi kepemimpinan untuk menghasilkan kerjasama tim yang lebih baik. Metode yang dilakukan adalah diskusi dan wawancara melalui pendekatan Appreciative Inquiry. Intervensi kepada para pengelola organisasi meliputi pemberian materi, diskusi, ice breaking, kuis atau permainan dalam pertemuan daring. Pengembangan wawasan dan contoh pengelolaan komunikasi organisasi diharapkan dapat memberikan pengalaman aplikatif mengenai kecakapan mengelola organisasi guna mencapai tujuan sesuai dengan harapan pembentukkannya.

KOMUNIKASI KEPEMIMPINAN DALAM PENGELOLAAN ORGANISASI KOMUNITAS PEREMPUAN TANGGUH NASIONAL Dwi Purbaningrum; Juni Alfiah Chusjairi; Rini Sudarmanti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 6 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i6.1966-1975

Dinamika organisasi terbentuk melibatkan anggotanya yang memiliki latar belakang yang berbeda-beda.Â Ketersediaan perangkat struktur kepemimpinan Â diperlukan untuk menakhodai bekerjanya suatu organisasi.Â KOMPETeN sebagai salah satu entitas komunitas perempuan perlu memaksimalkan peran dan fungsi komunikasi kepemimpinan dalam pengelolaan anggotanya terutama pada saat pandemi Covid 19, dimana gerak organisasi terbatas untuk dapat saling berkoordinasi melalui tatap muka langsung. Upaya mengkonfirmasi kesalahpahaman tidak lagi dapat dengan mudah dilakukan satu sama lainÂ sehingga berpotensi menimbulkan konflik. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah memberikan penguatan pada pengelolaan organisasi melalui penyegaran pada kemampuan komunikasi kepemimpinan untuk menghasilkan kerjasama tim yang lebih baik. MetodeÂ yang dilakukan adalah diskusi dan wawancara melalui pendekatan Appreciative Inquiry. Intervensi kepada para pengelola organisasi meliputi pemberian materi, diskusi, ice breaking, kuis atau permainan dalam pertemuan daring.Â Pengembangan wawasan dan contoh pengelolaan komunikasi organisasi diharapkan dapat memberikan pengalaman aplikatif mengenai kecakapan mengelola organisasi guna mencapai tujuan sesuai dengan harapan pembentukkannya.

Karakteristik Konten TikTok Merek Lokal untuk Generasi Z di Indonesia: Analisis Isi Kualitatif Andhini Winariyanti; Ridha Handayani; Juni Alfiah Chusjairi
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 5 No. 2 (2026): Juni: Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v5i2.6898

This study examines TikTok content as a platform-native communication artifact shaped by brand strategy, platform logic, and Generation Z preferences. It adapts Munsch’s (2021) audience-perception model by shifting the analytical focus from audience responses to observable brand-generated content construction. Using qualitative content analysis supported by descriptive statistics, this study analyzes 69 TikTok posts, consisting of 64 videos and 5 photo/carousel posts from three Indonesian local brands, namely Somethinc, Scarlett Whitening, and Erigo, published from 1 to 15 May 2026. Seven communication elements were coded by two independent coders: compact format, viral music, humor, figure/creator/KOL presence, authenticity, informative message, and call-to-action. Intercoder reliability was strong across the six variable elements, with average Cohen’s Kappa and Krippendorff’s Alpha scores of 0.95. The analysis identifies three dominant content configurations: science-led educational content, figur/KOL-mediated community intimacy, and figur/KOL-led trend conversion. Humor emerges as the most strategic differentiator, supported by visual evidence from selected screenshots. The findings suggest that, within the observed corpus, the three brands do not rely on a single viral content formula. Instead, Indonesian local brands navigate algorithmic visibility through category-specific content construction.

Influence of Brand Existence, Credibility, Content Attractiveness on Purchase Decisions for “avoskinbeauty” Products Lasmery Girsang; Ilona VO Situmeang; Juni Alfiah Chusjairi; Asrul Nur Iman; Sri Desti Purwatiningsih
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1. June (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.52253

Avoskin is one of the local beauty products that has been developing its products for 11 years, using brand ambassadors from Korea. Avoskin uses various social media platforms, including Instagram. By utilizing the features available on Instagram, it is hoped that followers' knowledge of Avoskin products will increase. Thus, it is hoped that this will influence purchasing decisions. This research aims to determine the magnitude of the influence of Brand Existence, Brand Ambassadors, and Creative Content Appeal on the Purchase Decision of Avoskin products. This research uses the Uses and Gratification Theory. The research approach uses a quantitative approach with survey as the method as data collection. The data processing results for the correlation show a very strong relationship between all variables (Brand Existence, Brand Ambassador, Creative Content Appeal toward Purchase Decision). The Multiple Correlation Test yielded a correlation value (R) of 0.773, indicating a very significant association between Brand Existence, Brand Ambassador, and Creative Content Appeal toward Purchase Decisions. Meanwhile, the Multiple Regression Test yielded a value of 10.784 units indicates that Brand Existence, Brand Ambassador, and Creative Content Appeal have a positive impact on Purchase Decisions. Also the F Test yielded a value of < 0.001 (Sig) < 0.05 (α) or 15.579 for F-count > 3.09 for F-table indicate a substantial simultaneous influence of Brand Existence, Brand Ambassador, and Creative Content Appeal on Purchase Decisions. At last, there is a strong relationship simultaneously. For the F-test, the results showed a positive and significant influence of Brand Existence on Purchase Decision, and Brand Ambassador on Purchase Decision.

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