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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal on Education Jurnal Mantik International Journal of Entrepreneurship, Business, and Creative Economy
Juni Alfiah Chusjairi
Universitas Paramadina
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal on Education

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Mengkomunikasikan Pendidikan Literasi Iklan untuk Anak Juni Alfiah Chusjairi
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

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Abstract

This article is a review of studies on advertising literacy for children. Advertising literacy is the ability to understand and interpret an advertisement. This ability is certainly needed for children considering that advertising is no longer only in traditional media such as television but also in contemporary media which children may use every day. Like in the games on their devices. Advertising literacy studies are still rare in Indonesia, so it is necessary to look at past studies to get an idea of ​​what can be done when conducting studies in this area. Several concepts, examples and experimental methods were carried out for advertising literacy studies as described in this paper.
Co-Authors Ayu Sulistya Putri Sugeng Dwi Purbaningrum Sudarmanti, Rini Vindalia Annisa