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All Journal Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies
Hendijani, Roozbeh Babolian
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Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Revolutionizing Ease, Personal, and Reliable Travel Experience Irwan, Antonius; Mahesaprima P, Theophila; Hendijani, Roozbeh Babolian
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1243

Abstract

Indonesia has the potential for very abundant tourist areas. Each region or province still has many unexplored tourism potential or hidden gems. Indonesia consists of five main islands with 30 small islands, totaling 18,110 islands, with inhabited islands of around 6,000. Indonesia is one of the mega-biodiversity countries in the world, which means Indonesia has a high level of biodiversity. Indonesia has a rich cultural heritage; there are more than 300 ethnic groups, or 1,340 ethnic groups, in Indonesia. Information and communication technology (ICT) experience immense growth and change the way people search for information and purchase things through online networks, including travel booking. People easily search for any information regarding travel from multi channels available on their smartphone, including information about travel. This project is using a design thinking method which is a problem-solving approach that emphasizes empathy for the user, experimentation, and iteration. Each strategy needs clear performance measurements to make sure the business is doing well throughout its operations, both financially and non-financially. The business model of Trip ID seems promising as it ventures into a blue ocean with a unique product, targeting a niche market. The conversion process appears feasible and has shown promise. However, a significant challenge lies in gaining market share, as well-established competitors currently dominate 60% of the market.
Consumer Intention of Purchasing Plant-Based Milk in Indonesia Adhitjan, Harold; Marguerite, Floriane; Wahyu, Umar Rayendra; Hendijani, Roozbeh Babolian
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1083

Abstract

In the context of achieving Sustainable Development Goals (SDGs), advancements in food technology, notably plant-based alternatives, are gaining popularity. Aligning with SDG targets such as good health and well-being (SDG 3), responsible consumption and production (SDG 12), and climate action (SDG 13), the adoption of plant-based milk signifies progress towards a sustainable food system. This study investigates the determinants influencing Indonesians' intention to purchase plant-based milk, addressing a notable research gap in developing markets. The study collected data from 300 respondents through social media, resulting in 297 valid responses. Analysis using SMARTPLS reveals that attitude, environmental concern, health consciousness, price, and subjective norms all have a significant relationship with the intention to purchase plant-based milk, with attitude and environment identified as the strongest drivers. These findings have practical implications for plant-based milk business managers and other stakeholders interested in improving their competitiveness while contributing to a more sustainable environment.
Co-Authors Adhitjan, Harold Irwan, Antonius Mahesaprima P, Theophila Marguerite, Floriane Wahyu, Umar Rayendra