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All Journal Graduasi: Jurnal Bisnis & Ekonomi Jurnal Ilmiah Edunomika (JIE)
Retnoningrum Retnoningrum, Retnoningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Nalisis Technology Acceptance Model Pada Koperasi Dan Ukm Menggunakan Sistem “Online” Dengan Budaya Sebagai Variabel Moderator Retnoningrum, Retnoningrum
Graduasi: Jurnal Bisnis & Ekonomi Vol 32 (2014): Maret
Publisher : STIE Surakarta

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Abstract

UKM and Cooperatives, business organizations in Indonesia, which is expected to alleviate the economic crisis. The issues that are currently of concern to the  Government of Indonesia strive for economic recovery through by using of information technology. Tendency on the issue, the attitude of acceptance or rejection of a user information technology system (Technology Acceptance Model / TAM) is the technology acceptance model that can explain and predict ones intention to use the technology (behavioral intention) to use it ( behavior). The purpose of this study was to analyze the TAM model on UKM and cooperatives with an online system that culture moderated. Data was collected through surveys on UKM and Cooperatives in Surakarta. Data collected 145 respondents, using AMOS 18 shows that cultural variables masculinity/femininity moderate the perceived ease of use to the perception of use, as it also moderate the perception of the use of the intention to use technology systems, it is contrary to the uncertainty avoidance cultures. Both of these variables moderate the influence of intention ( behavioral intention ) toward usage behavior (behavioral ) use of information technology systems in UKM and cooperatives.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH KLAIMEN PADA PT JASA RAHARJA PERWAKILAN SURAKARTA Sarjana Rini, Luluk Takarii; Retnoningrum, Retnoningrum; Resihono, Legowo Dwi; Nurjanah, Anifa
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11912

Abstract

This study aims to determine whether the service quality variables (tangible, reliability, responsiveness, assurance and sure, empathy) affect customer satisfaction at PT Jasa Raharja Representative Surakarta. This research is a survey research with data collection through questionnaires. The population in this study are customers who make claims at PT Jasa Raharja Representative Surakarta, sampling using simple random sampling, amounting to 75 respondents. The data used are primary data and secondary data. The results of this study indicate that the service quality variables on the dimensions of tangible, responsiveness, assurance and empathy have no effect on customer satisfaction. While the service quality variables on the dimensions of reliability and empathy affect customer satisfaction. The independent variables simultaneously influence customer satisfaction at PT Jasa Raharja Representative Surakarta Keywords : service quality, customer satisfaction, customer claims.
Co-Authors Nurjanah, Anifa Resihono, Legowo Dwi Sarjana Rini, Luluk Takarii