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All Journal Graduasi: Jurnal Bisnis & Ekonomi
Dhida Surya Sanjaya, Dhida Surya
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Economics, Econometrics & Finance

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Pengaruh Fear Appeals, Endoser Dan Jingle Dalam Iklan Suzuki Nex Di Televisi Versi Band Sm*Sh Terhadap Respon Konsumen Sanjaya, Dhida Surya; Kusasih, Ida Ayu K. R.
Graduasi: Jurnal Bisnis & Ekonomi Vol 28 (2012): November
Publisher : STIE Surakarta

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Abstract

Promotion is one way to introduce a product to the public. One of the media that has been chosen to conduct a campaign is advertising on television. From a variety of attractions offered by an advertisement on television such as fear appeals, endoser, and jingles.  From attractions makes the advertisement  get a response from consumers
Co-Authors Ida Ayu K. R. Kusasih, Ida Ayu K. R.