Garuda - Garba Rujukan Digital

Fatkhurohman Putra Alam Putra

Universitas Paramadina

Author-ID : 5828293

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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HIRARKI PENGARUH DALAM KEBIJAKAN REDAKSI: Studi Kasus Konten Berita Perindo di Okezone.com Aprilia Dwi Permatasari; Fatkhurohman Putra Alam Putra
Journal Publicuho Vol. 5 No. 4 (2022): November - January - Journal Publicuho
Publisher : Halu Oleo University

The Hierarchy of Influence is an interesting study because it has a segmentation related to the Hierarchy of the Chair of the Perindo Party and the Owners of the MNC Group. The research objective is to determine the influence of the editorial policy hierarchy at Okezone.com. with the methodology used is qualitative. Fundamentally, qualitative research has two objectives: (1) to describe and explore, and (2) to describe and explain. The editorial policy power hierarchy explains that there are five levels, namely, individual level, routine level, media organization level, extramedia level, and ideological level. organization. The organizational level can be seen from the leadership of Hary Tanoesoedibjo who has the highest authority in the Perindo Party and the MNC Group. As well as scheduling the broadcast of articles that are at least one day per Perindo content, as well as some news content that is broadcast on referrals. The influence of power at the organizational level cannot be denied in many media, but this can be used as a place for political education that is beneficial to society. As the function of the media itself. Future researchers are expected to be able to develop research in other theories, such as in the perspective of the Power Relations theory.

PENGELOLAAN KAMPANYE DIGITAL PASANGAN KARNA SUSWANDI-KHOIRANI (KARUNIA) PADA PILKADA SITUBONDO 2020 Muhammad Fikri; Fatkhurohman Putra Alam Putra; Zainal Abidin
Journal Publicuho Vol. 5 No. 4 (2022): November - January - Journal Publicuho
Publisher : Halu Oleo University

The purpose of this writing is to find out the Management of the Digital Campaign for the Karna Suswandi- Khoirani (Karunia) Pair in the 2020 Situbondo Pilkada. The writing method used is a qualitative approach by conducting in-depth interviews with informants who are considered relevant in answering the problem formulation. The data collected in this study are primary and secondary data. Data analysis techniques to answer research problems use the opinion of Mile Huberman and Saldana (2014). The results of the research are that in the 2020 Situbondo Regional Head Election, the management of the digital campaign for the Karna Suswandi-Khoirani Pair is by forming a Cyber Team to manage the campaign through social media. In carrying out political campaigns through Facebook Cyber social media, they make positioning efforts through the dissemination or dissemination of work programs or political promises to the pair Karna Suswandi-Khoirani. Then do branding to attract the attention and interest of the community. Likewise with Segmenting, by selecting Facebook groups with many members of the Situbondo community, because those who have voting rights and who will cast their voting rights in the 2020 Pilkada are Situbondo residents

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