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All Journal DIGICOM : Jurnal Komunikasi dan Media DIGICOM : Jurnal Komunikasi dan Media
Karens Sabrina Purnasari
Stikosa-AWS
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Terpaan Akun Tiktok @Vmuliana Terhadap Pengetahuan Tentang Dunia Karir Untuk Followers Karens Sabrina Purnasari; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.472 KB) | DOI: 10.37826/digicom.v2i4.384

Abstract

This study aims to determine the effect of exposure to the TikTok account @vmuliana on knowledge about the career world for followers. The theory used is the theory of S.O.R (Stimulus, Organism, Response). This theory is related to the message that is conveyed and the response that is raised. The type of research used is quantitative research with descriptive analysis method. By using a questionnaire in data collection. The sampling technique in this study used a purposive sampling technique. The population for this study are followers of the TikTok account @vmuliana and the sample taken is 100 respondents. Based on the research that has been done, the researchers conclude that there is a significant influence between TikTok @vmuliana content on career knowledge for followers. Associated with the influence of knowledge about the career world with a trend of influence of 73.1% and has a strong correlation of 0.855 and the coefficient of determination of 0.731.
Pengaruh Terpaan Akun Tiktok @Vmuliana Terhadap Pengetahuan Tentang Dunia Karir Untuk Followers Karens Sabrina Purnasari; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v2i4.384

Abstract

This study aims to determine the effect of exposure to the TikTok account @vmuliana on knowledge about the career world for followers. The theory used is the theory of S.O.R (Stimulus, Organism, Response). This theory is related to the message that is conveyed and the response that is raised. The type of research used is quantitative research with descriptive analysis method. By using a questionnaire in data collection. The sampling technique in this study used a purposive sampling technique. The population for this study are followers of the TikTok account @vmuliana and the sample taken is 100 respondents. Based on the research that has been done, the researchers conclude that there is a significant influence between TikTok @vmuliana content on career knowledge for followers. Associated with the influence of knowledge about the career world with a trend of influence of 73.1% and has a strong correlation of 0.855 and the coefficient of determination of 0.731.
Co-Authors Dwi Prasetyo