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All Journal Journal of Artificial Intelligence and Digital Business
yesi suhartini
Department of Manajemen
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Analysis of The Influence of Tangibles, Empathy, Responsiveness of Service Quality on Student Parents Satisfaction yesi suhartini
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 1 No. 2 (2023)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.634 KB) | DOI: 10.31004/riggs.v1i2.61

Abstract

Service quality is very important for service companies to face competition in the field of service companies, service quality by prioritizing satisfaction is a reliable strategy in developing service companies, in this study service quality includes the dimensions of tangibles, empathy, reliability, responsiveness, assurance, satisfaction in this study the satisfaction of parents of students who purchase services at the Nabila's House tutoring institution, this research method uses the correlation coefficient test, the determination coefficient, regression analysis with path analysis, the sample used in this study is a population of 142 parents of students. The results of this study prove that partially tangibles, reliability, and responsiveness have a significant effect on the satisfaction of parents of students as well as simultaneously, the quality of service in this study contributed 80.60% in explaining the satisfaction of parents of students.
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