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All Journal International Journal of Applied Research in Tourism and Hospitality
I Wayan Mertha
Program of Applied Tourism, Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Product Innovation to Support Fishery Tourism Program at Kedonganan Beach, Bali Rahma Fibriani Dili Putri; I Wayan Mertha; I Ketut Surata
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

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Abstract

The objectives of this study are (1) to identify the tourism potential of Kedonganan Beach, (2) to identify tourism activities that can be carried out to support the development of fishery tourism on Kedonganan Beach, and (3) to develop innovations for the development of new fishery tourism products at Kedonganan Beach, Bali. This study uses a descriptive qualitative approach using a snowball sampling technique. The data were obtained through observation, interviews, document studies and focus group discussions. The results show that Kedonganan Beach has natural tourism, artificial tourism and social tourism potentials. For activities that can be developed such as fisherman thematic photo shoot, beach club, kid’s playground, turtle conservation, gift shop, cooking class, educational tourism, museum, and pesca tourism. The conclusion is that the development of fishery tourism product innovation can be carried out at Kedonganan Beach with proper planning to make Kedonganan Beach a special tourist spot for the fishery region which has fishery tourism attractions and natural tourism activities.
Co-Authors I Ketut Surata Rahma Fibriani Dili Putri