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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Safitri Nur
Universitas Duta Bangsa Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Digital Marketing As a Means of Developing Small And Medium Enterprises Businesses In The Klaten City Putri Kusumawati; Agus Suyatno; Safitri Nur; Lyly Katniaty
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.209 KB) | DOI: 10.47701/icohetech.v1i1.1135

Abstract

In the era of globalization, the world of marketing will continue to develop with the times. The strategy that is implemented of course also continues to evolve following the rapid advancement of the digital world. Small and medium enterprises in the Klaten area have started to market their brands and products through digital marketing. And it is hoped that using this marketing method can improve the economy of small and medium enterprises in the Klaten city. Digital Marketing Research as a means of developing small and medium enterprises in the Klaten city uses two data, namely primary data and secondary data. Primary data was obtained by conducting interviews using a questionnaire with 119 respondents. The selection of respondents was based on the consideration that the respondent was a small and medium business actor in the Klaten area. Secondary data is data obtained from existing and relevant data sources such as journals, books and writings that support this research. The advantage of this digital marketing method is that it is accessible for all groups and also all regions. Judging from 119 responses, 60.5 percent were male, 39.5 percent female. Of the 119 respondents, 64.7 percent strongly agree that digital marketing is a new breakthrough to help micro, small and medium enterprises. 62.2 percent agree that digital marketing is one of the micro, small and medium enterprises. 60.5 percent strongly agree that digital marketing is one of the solutions to improve the economy of micro, small and medium enterprises. 60.5 percent strongly agree that digital marketing is the choice of the day. And 61.3 percent is very efficient if digital marketing is sfor micro, small and medium enterprises.
Role of Taxes Save The Business Affected by Covid 19 Pandemi in Indonesia Maharani Chikita Angelina; Antin Okfitasari; Lyly Katniaty; Safitri Nur
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.375 KB) | DOI: 10.47701/icohetech.v1i1.1143

Abstract

The purpose of this study is to analyze the role of taxes during the covid 19 pandemic. The research method used is qualitative research using a literature approach. This research describes the role of taxes during the Covid-19 pandemic. The result of this research is that fiscal policy has changed its function from budgetary to regular-end in order to save the economy in Indonesia. Taxes also function as stability in financing all areas affected by the pandemic. It is undeniable that covid 19’s handling are fully financed by state revenue from the tax income. For this reason, supervision of the use of covid 19’s handling funds must be monitored, so that there are no wrong targets. Tax incentives are also provided to taxpayers as a way to reduce the economic impact on their business due to the pandemic. In this case, the tax sacrifices all existing policies in order to ease the Indonesian people who are currently affected by the pandemic. With all the tax relaxation, it is hoped that the business world of Indonesia will continue to survive and even grow the midst of the ongoing pandemic, so that the Indonesian economy will also grow.
Co-Authors Agus Suyatno Antin Okfitasari, Antin Lyly Katniaty Lyly Katniaty Maharani Chikita Angelina Putri Kusumawati