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All Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Satinder Kumar
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Computer Science & IT Decision Sciences, Operations Research & Management Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Factors Affecting Consumers’ Attitude Towards Online Food Delivery Services in Punjab Satinder Kumar; Sandeep Kumar
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 3rd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.751 KB) | DOI: 10.47701/icohetech.v3i1.2152

Abstract

In this modern era, advancements in technology have grown rapidly. These advancements have led the e-commerce sector to open new avenues for today’s businesses, especially online food delivery services. E-commerce is the buying and selling of goods and services over the internet. A combination of marketing intelligence and technology has resulted in the development of mobile applications which use the internet as a medium to advertise products and services. The extant research purpose is to examine consumers' attitudes towards online food delivery services in Patiala. To know their opinion, data was collected from online questionnaires, questionnaires were sent through the mail. Data for this empirical study was collected online and analyzed using the SPSS through a structured questionnaire to achieve the objective. The study identified the factors in the adoption of food delivery services and an attempt has been made to position them in the Multi-Dimensional Matrix. Findings of the study that convivence motivation, service, purchase safety, and security, purchase intention, delivery experience, price value, and service quality of food delivered factors are considered to be directly affecting the success of online food delivery services. Information quality perceived comparability, and perceived usefulness is found to be considered indirect factors. Online food ordering is a rapidly growing industry around in India, as well as city of Patiala is at an immature stage. Due to the growth and reach of the Internet as well as the hectic schedule of the consumer, businesses need to identify the need of the customer and deliver food to the doorstep of the consumer. A better understanding of the consumer market will contribute to realizing the full potential of the e-commerce platform as it has the potential to impact the economy, businesses, and the quality of life of the people.
Awareness of the Regulatory Framework Supporting E-Commerce: An Empirical Analysis Satinder Kumar; Shallu Sehgal
Proceeding of International Conference on Science, Health, And Technology Proceeding of the 3rd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.928 KB) | DOI: 10.47701/icohetech.v3i1.2153

Abstract

The world is changing at a remarkable pace and so does the world of marketing. The limited options to communicate with the target audience have been widening. Even technology has profoundly changed the way consumers process communication. In the last few years, the internet has played a significant role in many fields of the economy as it is commonly defined as a global media. The internet has been largely used in commerce and management. Electronic commerce, typically written as e-commerce or E-Commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. The rapid adoption of the Internet as a commercial medium has caused firms to experiment with innovative ways of commerce thus changing the pattern of commerce strategies. The primary motive of the study was to investigate the awareness level of respondents regarding the regulatory framework of E-Commerce. The present study was exploratory research by means of primary data analysis wherein an attempt was made to identify the awareness level of respondents regarding the regulatory framework of e-commerce with the help of a self-structured questionnaire. The questionnaire was based on the five-point Likert scale ranging from not at all aware to completely aware and convenience sampling was used to collect the data from respondents (250) residence of Punjab and Union Territory of Chandigarh. Further, the chi-square technique was used to test the null hypothesis as to whether there was a significant relationship between regulatory framework, gender and monthly income attributes. It was observed that female respondents were more aware as compared to male respondents regarding the regulatory framework of e-commerce. On the basis of monthly income attribute, 15000-30000 income group’s respondents were not aware of the regulatory framework of e-commerce but in the next income group ranging from 50000-75000 were aware of the regulatory framework of the e-commerce. Keywords: Regulatory framework, Awareness level, E-Commerce, Spamming, Privacy, Spyware etc.
Co-Authors Sandeep Kumar Shallu Sehgal