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wiwi warsiati
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ANALISIS PENGARUH EFISIENSI MODAL KERJA TERHADAP NET PROFIT MARGIN PADA PT UNILEVER Tbk. Euis Hernawati Euis; wiwi warsiati
EKBIS (Ekonomi & Bisnis) Vol 9 No 1 (2021): Juni 2021
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.509 KB) | DOI: 10.56689/ekbis.v9i1.329

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh efektivitas modal kerja yang terdiri dari variabel independen perputaran kas, perputaran piutang dan perputaran persediaan terhadap net profit margin sebagai variabel dependen pada PT Unilever Tbk. Sampel yang digunakan adalah laporan keuangan perusahaan dari tahun 2015 hingga 2019. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif. Hasil penelitian menunjukkan secara parsial bahwa perputaran kas, perputaran piutang dan perputaran persediaan pada PT Unilever Tbk. secara signifikan mempengaruhi net profit margin. Sedangkan secara parsial, perputaran kas dan perputaran piutang pada PT. Unilever memiliki pengaruh signifikan terhadap net profit margin, namun perputaran persediaan tidak berpengaruh signifikan pada net profit margin.
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN DI PT. F C C NESTLE CIMAHI wiwi warsiati; Damianus Daeli
EKBIS (Ekonomi & Bisnis) Vol 10 No 1 (2022): Juni 2022
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.176 KB) | DOI: 10.56689/ekbis.v10i1.595

Abstract

Abtract This research was conducted to avoid the large influence of personal selling influence on purchasing decisions, which can be relied upon in personal interventions and to measure what the company is doing in overcoming the problem of personal selling of PT. F C C NESTLE Cimahi Branch. The research method used is quantitative research methods, data collection methods used are questionnaires, observation and literature study. The sample used was 72 respondents from the results of the study population. The analysis technique used is the product analysis technique when processing data using SPSS 25. The results showed that there was an effect of personal selling on the purchasing decision of PT. F C C NESTLE Cimahi, at 68.1%, indicating a strong relationship. The results of the calculation of the coefficient of determination of 46.4% are seen in R Sguare and the remaining 53.6% from other factors not examined by the author, this shows that the effect of personal selling on purchasing decisions. To improve purchasing decisions of prospective customers through personal selling, it is necessary to increase human resources, provide motivation and appreciation for employees, choose a good promotion time and must master the company's products. Keywords: Personal Selling, Purchasing Decisions
Co-Authors Damianus Daeli Euis Hernawati Euis