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All Journal Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Journal of Empowerment and Community Service
Ria Andrianie
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PELATIHAN PEMASARAN SYARIAH BERBASIS DIGITAL BAGI PELAKU UMKM DI KELURAHAN MUGIREJO Ria Andrianie; Rachmani Rachmani
Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Vol. 2 No. 2 (2022): Desember
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Universitas Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.577 KB) | DOI: 10.24903/jpkpm.v2i2.1265

Abstract

Program pengabdian ini bertujuan untuk memberikan bekal bagi pelaku usaha mikro dan kecil di Kelurahan Mugirejo agar memiliki keterampilan dan pengetahuan dalam menumbuhkan kecakapan praktik pemasaran syariah berbasis digital. Metode yang dilakukan pada pelatihan ini adalah mengidentifikasi kendala yang dihadapi para pelakuk UMKM, melakukan pendataan masalah dan mencari solusi melalui diskusi interaktif dengan pelaku UMKM, kemudian merancang metode pemasaran syariah yang tepat dan sesuai kebutuhan. Hasil yang dicapai dari keseluruhan program ini diantaranya para pelaku UMKM di Kelurahan Mugirejo diharapkan memiliki karakteristik wirausahawan yang tangguh dan siap berkompetisi juga bersaing dalam persaingan bisnis serta dapat memahami metode pemasaran syariah berbasis digital. Secara garis besar program kerja individu ini berjalan dengan lancar dan baik.
SOSIALISASI PENGEMBANGAN UMKM BERBASIS SYARIAH DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DAMANHURI Ria Andrianie; Aliffia Al Zahra
Journal of Empowerment and Community Service (JECSR) Vol. 2 No. 01 (2022): November
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v2i03.154

Abstract

Important points that must be considered include MSMEs and Islamic Financial Institutions (LKS). This is because MSMEs are businesses run by small business owners with limited capital but have a significant impact on the Indonesian economy. However, due to their limited production capacity, limited market share, and lack of access to capital, they are a vulnerable business. As a result, real sector business actors and MSMEs need community service programs that can support them through outreach. The purpose of this Community Service Activity (PKM) is to educate the general public about how to cooperate with Islamic financial institutions to establish sharia-based businesses. This PKM activity was carried out with a number of residents of Mugirejo District, especially residents of Jalan Damanhuri, and focused on MSME business actors, especially housewives
Co-Authors Aliffia Al Zahra Rachmani Rachmani