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All Journal International Journal of Power Electronics and Drive Systems (IJPEDS) ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Jurnal Sinergitas PkM & CSR Community Empowerment Indonesian Community Journal
Marojahan Tampubolon
Universitas Multimedia Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Public Health Social Sciences Other

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Journal : Indonesian Community Journal

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Improving Digital Marketing Skills of MSMEs in Legok Village through a Community Service Program Fahmy Rinanda Saputri; Melissa Indah Fianty; Marojahan Tampubolon
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5123

Abstract

There are several problems in marketing the products of Micro, Small and Medium Enterprises (MSMEs) in this digital era. Problems such as limited access to technology and lack of knowledge and expertise in managing digital platforms or tools. To overcome these problems, Community Service (PKM) activities are carried out. This PKM is focused on improving marketing skills for MSME players in Legok Village, Tangerang, Banten by Universitas Multimedia Nusantara (UMN). Specifically, this solution is in the form of training with the theme of digital marketing management, market trend analysis, customer preferences, and strategies to increase customer interaction on e-commerce platforms and social media. The materials in this PKM activity are market trend analysis and the use of digital marketing tools where there are 19 participants from different MSME players. The results of this training showed that 100% of participants stated that the training delivered provided new insights or ideas to improve their business, especially in terms of marketing management. Thus, MSMEs in Legok Village are expected to be able to compete better in the digital market, which in turn can encourage local and national economic growth.
Improving Energy Efficiency for Culinary MSMEs in Legok Village Through Electrical Management Training Marojahan Tampubolon; Fahmy Rinanda Saputri; Melissa Indah Fianty
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5593

Abstract

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Legok Village, Tangerang, Banten through efficient electrical management training and the implementation of an energy consumption monitoring system. Legok Village, known for its diverse traditional culinary offerings, faces challenges in managing efficient electricity consumption in their daily operations. It is known that in the culinary field, various electrical appliances are needed to support the preparation of food and beverages. The use of these electrical devices needs to be closely monitored so that their management can be regulated to become more energy-efficient. This service includes practical training and education on energy-saving practices, efficient electrical equipment, and power management strategies to help culinary MSMEs in Legok Village reduce electricity costs and enhance the sustainability of their businesses.
Co-Authors Adistia, Nurul Amandha Ahmad Syahril Muharrom David Kristi Fahmy Rinanda Saputri Fianty, Melissa Indah Hsin-Che Hsieh Huang-Jen Chiu Jing-Yuan Lin Joni Welman Simatupang Kevin Nicholas Tanex Kristi, David M.B Nugraha Megantara Pura Melissa Indah Fianty Muharrom, Ahmad Syahril Nugraha, M.B Pura, Megantara Rangga Winantyo Rangga Winantyo, Rangga Samsuri, Faisal Saputri, Fahmy Rinanda Tanex, Kevin Nicholas Yao-Ching Hsieh