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All Journal Journal of Communication Sciences (JCoS)
Yohanes Lado Tukan
Universitas Islam Makassar
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Kajian Pemanfaatan Media Massa oleh Aktivis dalam Kampanye Kesetaraan: Kajian Deskriptif Kualitatif Organisasi Perdik di Kota Makassar Yohanes Lado Tukan; Anil Hukma
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (43.765 KB) | DOI: 10.55638/jcos.v5i1.382

Abstract

The purpose of this study is to: 1) examine the utilization of mass media by activists with disabilities in liberation campaigns and 2) identify the advantages and disadvantages of using mass media for these activists. The research design used is qualitative descriptive, using the AIDDA theory approach, and the data collected was primary qualitative data through interviews and observations. The results revealed that: 1) PerDIK utilized various forms of mass media in their commemoration campaigns, including internet media such as blogs, YouTube, and online news portals, as well as electronic media like television; 2) the advantages of using mass media in liberation campaigns are that it is effective, creates dynamic images, encourages participation from people with disabilities, reaches a wide range of society including stakeholders, and strengthens movements. However, some disadvantages of using mass media for these campaigns include biased perceptions, potential loss of control, and lack of quality content.
Co-Authors Anil Hukma