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All Journal Majalah Ilmiah Warta Dharmawangsa
Nanda Puspitasari
Universitas Singaperbangsa Karawang
Biochemistry, Genetics & Molecular Biology Education

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PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG) Naila Aphrodite; Ina Ratnasari; Siti Fatimah Widya Ningrum; Nanda Puspitasari; Sri Rahayu; Zahra Putri
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2956

Abstract

PENGARUH BRAND IMAGE, BRAND EQUITY DAN NORMA SUBYEKTIF TERHADAP MINAT BELI ULANG PRODUK PASTA GIGI PEPSODENT (STUDI PADA PELANGGAN KECAMATAN CAKUNG) Naila Aphrodite; Ina Ratnasari; Siti Fatimah Widya Ningrum; Nanda Puspitasari; Sri Rahayu; Zahra Putri
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2956

Abstract

Co-Authors Ina Ratnasari Naila Aphrodite Siti Fatimah Widya Ningrum Sri Rahayu Zahra Putri