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All Journal Jurnal Magrobis AKSELERASI: Jurnal Ilmiah Nasional Journal of Information Systems Management and Digital Business
Defriansyah
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN CABAI RAWIT (STUDI KASUS: PASAR MANGKURAWANG DI KECAMATAN TENGGARONG) Arista Damayanti; Syahrani; Defriansyah
Jurnal Magrobis Vol. 22 No. 2 (2022): Jurnal Magrobis
Publisher : Agriculture Faculty, University of Kutai Kartanegara, Indonesia

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Abstract

Consumer behavior is the activities of individuals who are directly involved in obtaining and using goods and services, including the purchase decision-making process. The purpose of this study is to find out what factors influence consumer behavior in purchasing decisions of red chili peppers at Mangkurawang Market. The respondent selection technique used accidental sampling. With a sample of 40 respondents. The instrument test uses validity and reliability tests and the test results show valid and reliable. The analysis technique used is multiple linear regression, f test and t test. The results showed that the Cultural Factors, Social Factors, Personal and Psychological Factors partially had a significant effect on Consumer Behavior in Making Red Chili Rawit Purchase Decisions at Mangkurawang Market. Then Cultural Factors, Social Factors, Personal and Psychological Factors simultaneously have a significant effect on Consumer Behavior in Making Red Chili Pepper Purchase Decisions at Mangkurawang Market. Cultural Factors.
PERANCANGAN SISTEM INFORMASI PENGUMPULAN LAPORAN TANGGAP DARURAT DARI MASYARAKAT Ratnasari, Anita; Gata, Grace; Haji, Wachyu Hari; Jumaryadi, Yuwan; Ari Purnadi, Mochamad; Defriansyah; Aqbar, Harry
Journal of Information Systems Management and Digital Business Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jismdb.v1i2.358

Abstract

The design of this mobile-based report system is expected to be able to respond quickly to reports from the public for crime prevention, or crime and events that require fast handling such as accidents, fires, kidnappings and other forms of incident and accident that often occur in the community so that they are fast in reporting. This system can make it easier for the authorities to find out the number, type, location of an incident or crime that often occurs in a place, and this system will be automatically connected to the police who will directly monitor reports from users who see directly the incident or incident. Accident in a location so that it can immediately get rescue or help with a fast and appropriate response.
A SYSTEMATIC LITERATURE REVIEW: EXPLORING VARIABLES AND CONTEXTUAL APPLICATIONS OF THE USES & GRATIFICATIONS THEORY FRAMEWORK IN DIGITAL MEDIA PLATFORMS Haryadi, Adi; Listyorini; Jennifer; Celina; Elsadi; Defriansyah
AKSELERASI: Jurnal Ilmiah Nasional Vol 7 No 3 (2025): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v7i3.1407

Abstract

This study aims to conduct a comprehensive Systematic Literature Review (SLR) to explore the development and application of the Uses and Gratifications Theory (UGT) in the context of digital media. The review systematically examines literature published in English and indexed in the Scopus database between 2019 and 2024. Following the PRISMA framework, an initial pool of 1,899 articles was screened and refined to 48 empirical studies that met the inclusion criteria: empirical research focused on digital media and UGT, English-language publications, and genuine data aggregation using quantitative or qualitative methods. The synthesis reveals that the most dominant independent variables include media type, platform affordances, and user motivation, while the main dependent variables are engagement, satisfaction, and continued media use. The most recurrent uses and gratifications dimensions identified across studies are information seeking, entertainment, social interaction, personal identity, and escapism. These findings confirm that UGT continues to provide a robust theoretical framework for understanding user behavior in the digital era, especially concerning social media, online video platforms, and mobile applications. Through a syllogistic reasoning approach, the study concludes that digital media users actively construct their own media experiences based on personalized gratifications. However, research gaps remain in areas such as algorithmic influence on user motivation, cross-platform behavioral comparison, and the integration of emotional gratifications in AI-driven media environments. Overall, this review highlights the enduring relevance of UGT and its strategic implications for digital content design, user engagement, and media innovation.
Co-Authors Anita Ratnasari Aqbar, Harry Ari Purnadi, Mochamad Arista Damayanti Celina Elsadi Grace Gata, Grace Haryadi, Adi Jennifer Jumaryadi, Yuwan Listyorini Syahrani Wachyu Hari Haji