Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal Accounting (IJAcc)
Joel Alfredo
Universitas Raharja
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Promosi Bisnis Katering Pada PT. Parewa Aero Catering Mardiana Mardiana; Eduard Hotman Purba; Joel Alfredo
IJAcc Vol 4 No 1 (2023): Indonesian Journal Accounting (IJAcc)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.978 KB) | DOI: 10.33050/ijacc.v4i1.2675

Abstract

PT. PAREWA AERO CATERING is a company engaged in catering services. The purpose of this research is to develop marketing that was previously only marketed in certain places, and to formulate an effective business strategy as a suggestion for companies to improve their market competitiveness. The method used is a quantitative method, the data collection techniques used are questionnaires and interviews, then the collected data is analyzed. The conclusion drawn from the final results of the research is that the marketing strategy is the right strategy applied by the company to enter the market and compete in the market.
Co-Authors Eduard Hotman Purba Mardiana Mardiana