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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Sri Ramadhani
Manajemen, Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara Medan
Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Kerajinan Rumah Tangga Anyaman Tikar Pandan Di Desa Pintu Padang Julu Kec. Siabu Kab. Mandailing Natal Sumatera Utara Zuhro Amini Kamil Tanjung; Sri Ramadhani; Nuri Aslami
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3919

Abstract

Handicraft mat woven pandanus is a product of the household industry in the village of Padang Julu door Siabu District Mandailing Natal North Sumatra which was bequeathed to the community as a processed product that is worth selling and art. This study aims to analyze the marketing strategy of household handicrafts woven pandanus mats in Pintu Padang Julu Village, Siabu District, Mandailing Natal regency, North Sumatra. Existing Data is the result of interviews, observations and documentation. The method used is qualitative descriptive approach with data reduction analysis model, data presentation and conclusion. The results showed that the strategy efforts that need to be done, namely 1) innovation style and shape, 2) expansion of marketing 3) the involvement of the younger generation, 4) the role of the village government and the Related Industry Department, this is to maintain the tradition and increase sales of woven pandanus leaf production.
Analisis Pemanfaatan Bank Sampah Untuk Meningkatkan Nilai Jual Dan Nilai Tambah Pada Masyarakat Dengan Pendekatan Sircular Economy (3R) Di Kota Medan Ditinjau Dalam Konsep Ekonomi Islam Shyella Putri Mandasari; Sri Ramadhani; Mawaddah Irham
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 6, No 2: 2025
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4558

Abstract

Currently the use of waste banks with a circular economy (3R) approach provides recycling-based business opportunities to increase employment opportunities, investment, economic growth and increase regional income. The purpose of this research is to find out the potential added value of waste bank management using circular economy (3R) and to find out the benefits and constraints of the Anyelir Ampah Bank and the New Normal Main Garbage Bank and to find out economic added value in the concept of Islamic economics. This research method uses descriptive qualitative research. The research data used are primary and secondary data obtained from the Carnation Garbage Bank and the New Normal Main Garbage Bank. Data collection techniques used observation, interviews and documentation and data analysis techniques were carried out by collecting data, data reduction, data presentation and drawing conclusions. The results of this study indicate that the added economic value of waste bank management with a circular economy (3R) is still low, public awareness in managing waste is still very concerning, limited manpower to socialize about the waste bank program to the community is still not optimal, and marketing handicraft products still simple. The benefits that can be felt by managing a waste bank are financial ability and a clean environment. the benefits obtained are from an environmental perspective, namely the environment will be clean, from an economic perspective, it can increase income a little, from an educational perspective, it can provide knowledge to the whole community about the importance of saving waste, from a government perspective, it can help reduce landfill waste in the city of Medan. . The obstacles in the Carnation Garbage Bank and the New Normal Waste Bank range from operational costs, inadequate land and production equipment, to education and outreach efforts to the community. The added value in the concept of Islamic economics with waste management is the added value of the waste management process which according to Islam is permissible and lawful.
Co-Authors Mawaddah Irham Nuri Aslami Shyella Putri Mandasari Zuhro Amini Kamil Tanjung