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All Journal Formosa Journal of Sustainable Research (FJSR)
Andyni Yulfanis Aulia Masrifa
Perbanas Institute, Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

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An Empirical Study of Factors Affecting Repurchase Intention in Online Store in Indonesia During Pandemi Covid-19 Adi Susilo Jahja; Saripudin; Rizki Yuniarti; Andyni Yulfanis Aulia Masrifa
Formosa Journal of Sustainable Research Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i1.2503

Abstract

The aim of this paper is to understand the repurchase intention of customers in online shopping. The Covid-19 pandemic has caused transactions through online store Tokopedia grew rapidly. Online stores expect an increase in repurchase intention. This study investigates the relationship between perceived benefits (convenience, product selection, and price) and perceived risks (delivery, product performance, return policy and characteristics) on repurchase satisfaction with customer satisfaction as a mediating variable. Data collected from 100 respondents were analyzed using Partial Least Square-Structural Equation Modeling using the SmartPls program. This study shows that customer satisfaction, product selection, price, delivery, product performance, and return policy are significant positive predictors of customer repurchase intention
Co-Authors Adi Susilo Jahja Rizki Yuniarti Saripudin