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All Journal Musamus Journal of Business & Management EKOBIS SYARIAH
Sarmini Sarmini
IAIN Pekalongan
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Buying Behavior Patterns Between Traders and Buyers Reviewing From Islamic Business Ethics (Case Study in Wiradesa Market, Pakalongan Regency) Dela Setiani; Sarmini Sarmini; Sakinah Sakinah; Hendri Hermawan Adinugraha; Ade Gunawan
EKOBIS SYARIAH Vol 6, No 1 (2022)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.704 KB) | DOI: 10.22373/ekobis.v6i1.13622

Abstract

In a market environment, marketing can change and be completely uncertain as well as provide opportunities and threats as well as the emergence of competition. With such high competition, business people use all means to gain profits, even business people often ignore ethics and morals in running a business. The purpose of this research is to find out the pattern of consumer behavior towards the seller, to find out the contracts made in buying and selling transactions and to find out the products being traded are in accordance with sharia principles. This study used qualitative research methods. The results of observations and interviews with traders at the wiradesa market, said that the buying and selling carried out was in accordance with Islamic law and had implemented it, for example, honest sellers in measuring scales, fairness of prices, guaranteed quality of the products being traded and even if there were products that were not good, it would be delivered to the buyer with different price conditions, if the buyer wants to buy then the price will be determined according to the quality of the product.
Analisis Bauran Pemasaran Dengan Strategi Segmenting, Targeting Dan Positioning Terhadap Penjualan Batik Sarmini Sarmini; Ahmad Nihaul Khazani; Mohamad Irfan; Aris Maulana
Musamus Journal of Business & Management Vol 5 No 1 (2022): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4517

Abstract

To win market competition, companies must have segmentation, targeting, positioning and marketing. Of the four actions, it is necessary to include strategies related to the four activities, both individually and as a whole. This study aims to determine the segmentation, targeting, positioning strategy of Batik Products in Pekalongan. The data collected in this study are primary data and secondary data. Data collection methods in this study used interviews and documentation. The analytical technique used is descriptive analysis, which is a part of statistics that discusses how to collect data and collect observational figures obtained by collecting, summarizing, and presenting data. The results showed that the sales segmentation of Batik Products was the lower middle class. Considerations for choosing the lower social class because the company said that the number of lower middle class people was much larger than the upper middle class. The selected target market was the concentration segment or single market, product sales. Batik in the lower middle class of high quality.
Co-Authors Ade Gunawan Ahmad Nihaul Khazani Aris Maulana Dela Setiani Hendri Hermawan Adinugraha Mohamad Irfan Sakinah Sakinah