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All Journal Sosio e-kons JABE (Journal of Applied Business and Economic) Syntax Idea Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Jurnal Gici Jurnal Keuangan dan Bisnis Serat Acitya
Christina Ekawati
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Syntax Idea

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Pengaruh Strategi Pemasaran dan Bauran Pemasaran Terhadap Keputusan Pelanggan Membeli Produk Alat Kesehatan di PT. Multy Synergy Persada dengan Citra Perusahaan sebagai Intervening R. Deni Fajar Fitriansyah; Hermawan Hermawan; Christina Ekawati
Syntax Idea 944-959
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i7.2560

Abstract

This research aims to analyze the influence of Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) on the purchase decisions (Z) of Medical devices at PT. Multy Synergy Persada, with Company Image (Y) as an Intervening Variable. The background of this study reflects the importance of understanding how marketing factors such as promotion, price, distribution, product, market segmentation, targeting, and positioning can affect consumer purchase decisions in the Medical devices industry. PT. Multy Synergy Persada faces intense competition in the Medical devices market, making it crucial to comprehend the factors influencing customer purchase decisions and the role of the company image as an intervening variable in designing effective marketing strategies. The study's population comprises PT. Multy Synergy Persada's customers, with a target of 100 respondents, were selected through purposive sampling. The analysis method employed is path analysis using the SmartPLS application. The research results indicate that the validity and reliability tests meet the established standards. Furthermore, the hypothesis tests' outcomes demonstrate that all hypotheses related to the variables Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) regarding purchase decisions (Z) are accepted. The same applies to the variables Promotion (X1), Price (X2), Place (X3), Product (X4), Segmentation (X5), Targeting (X6), Positioning (X7) concerning Company Image (Y). These findings also suggest that the company image mediates the relationship between all independent variables and purchase decisions. In conclusion, this research indicates the pivotal role of marketing strategies and marketing mix for PT. Multy Synergy Persada in enhancing the company image and influencing customer purchase decisions related to Medical devices products.
Pengaruh Pelatihan dan Motivasi Terhadap Kinerja Karyawan dengan Kompetensi Sebagai Variabel Intervening Pada PT. Sisir Katarindo Kabupaten Bekasi Yani Suryani; Christina Ekawati
Syntax Idea 2318-2334
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i12.2746

Abstract

Increasing employee performance is an implication of adequate employee capabilities so that they are able to support the implementation of their duties and responsibilities professionally. This research aims to determine the effect of training and motivation on employee performance through competency as an intervening variable at PT. Sisir Katarindo, Bekasi Regency. The research used a quantitative approach; data was obtained through questionnaires distributed to all PT employees. Sisir Katarindo, which has 50 employees. The number of samples in this study was 50, or the same as the population, and the sampling technique was total sampling. Data analysis uses path analysis. The variables used in this research are the independent (exogenous) variables Training (X1) and Motivation (X2), the dependent (endogenous) variable Employee Performance (Y), and the intervening variable Competence (Z).The research results with α = 0.05 show that there is a significant positive influence of training on employee performance (P-values 0.00, T-statistic 6.324). The magnitude of the influence of training on employee performance is in the high category (f-square 0.918). There is a significant positive influence of motivation on employee performance (P-value 0.029, T-statistic 2.189). The magnitude of the influence of motivation on performance is in the medium category (f-square, 0.184). Competency does not have a significant effect on employee performance (P-value 0.525, T-statistic 0.620). There is a significant positive effect of training on competence (P-values 0.001, T-statistics 3.322). The magnitude of the effect of training on competence is moderate (f-square 0.3). Motivation has no significant effect on competence (P-values 0.531 and T-statistic 0.627); training has no significant effect on employee performance through competence as an intervening variable (P-values 0.555 and T-statistic 0.59); and motivation has no significant effect on employee performance through competence as an intervening variable (P-values 0.786 and T-statistic 0.271).
Co-Authors Adhita Yahya, Ifyar Camelia, Milly Dede Siti Syamsiah Evilina Sjaiful Hermawan Hermawan Marlia Rizky, Kiki Pandapotan, Bob Hot Tua R. Deni Fajar Fitriansyah Rahayu Rahayu Sari Sariatin Yani Suryani