Khalyza Qaedaniesa Wibowo
Universitas Muhammadiyah Jakarta

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Pengaruh Brand Ambassador BTS Terhadap Minat Beli Remaja Di Tokopedia Khalyza Qaedaniesa Wibowo; Moulia Putri Utami
Jurnal Media Administrasi Vol 8 No 1 (2023): April: Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v8i1.455

Abstract

Penelitian ini dilatar belakangi dengan adanya keberadaan Korea Selatan wave yang lama sudah singgah di Indonesia. Korea Selatann Wave membawa budayanya juga dengan band-bandnya sala satunya adalah BTS. Tokopedia melihat adanya peluang dari boyband tersebut karena memang jumlah penggemamya yang banyak sekali dan di cap sebagai boyband nomor 1 di dunia. Ketenaran tersebut membuat banyak brand-brand besar tertarik untuk menaik kerjasama untuk menyukseskan penjualan dalam brandnya salah satunya ialah Tokopedia. Pengaruh brand ambassador BTS untuk minat beli remaja menjadi tujuan dari dibuatnya penelitian ini. Dengan menggunakan teori minat beli dari Kotler dan Keller, dengan konse pemasaran berupa brand ambassador dan juga kepercayaan maka penelitian in menghipotesiskan brand ambassador dengan minat beli remaja. Penelitian ini bersifata eksplanatif dengan metode survei. Data dirai melalui kuisioner Google Form kepada 60 respondens menggunakan teknik pengambilan sistematik random sampling. Hipotesis diuji dengan uji regresi linier. Hasil dari penelitian membuktikan bahwa variabel brand ambassador berengaruh signifikan kepada minat beli remaja di Tokopedia sebesar 3,20%. Hasil persamaan regresi menunjukkan Y = 0.967 + 0,590X. Peningkatan minat beli, terdapat faktor seperti kepercayan terhadap brand ambassador, penawaran yang menarik, harga yang bersaing kekreatifan dalam promosi, dan power (pengaruh).
Analisis Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kota Tangerang Khalyza Qaedaniesa Wibowo; Mawar Mawar
Jurnal Media Administrasi Vol 9 No 1 (2024): April : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i1.1395

Abstract

The Department of Population and Civil Registration is an agency engaged in the field of public services. Nowadays, many people are aware of the importance of civil registration of Indonesian citizens. Currently there are still many people who feel dissatisfied with the performance provided by employees to the community. This is due to problematic employee performance, such as employee attitudes that are less than friendly, employee performance that does not satisfy the public, and employees not completing their work on time. The aim of this research at the Tangerang City Population and Registration Service is to determine and analyze the performance of employees at the Tangerang City Population and Civil Registration Service. The method used in this research is a descriptive method with a qualitative approach. The results of this study indicate that the performance of employees at the Department of Population and Civil Registration is not optimal. In terms of quality indicators, employee performance still needs to be improved due to the mismatch between job placement and their abilities and skills. On the quantity of work indicator, it can be said that it is quite good because the work plan every year can be carried out properly. In terms of punctuality indicators, it still cannot be said to be optimal, because there are still employees being late in coming to work and employees not being on time in completing work. On the effectiveness indicator, it is quite good, because the facilities and systems in the office are adequate. The independence indicator is quite good, because there has been progress in the employee's initiative in carrying out their duties. In terms of work commitment indicators, the research results show that the responsibilities of employees are good, but there is still a lack of employee discipline when coming to work.