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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JEBD
Abdul Chalel Rahman
Institut Teknologi Sosial dan Kesehatan Muhammadiyah Selong
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Optimalisasi Study Visit Dalam Meningkatkan Mindset Kewirausahaan Di Era Digital Pada Mahasiswa Institut Teknologi Sosial Dan Kesehatan Muhammadiyah Selong Nur Fitri Eka Asbarini; Abdul Chalel Rahman
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 1 (2023): Maret : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i1.1277

Abstract

Entrepreneurship in the digital era has become a fundamental cornerstone in facing rapid global changes. The purpose of this study visit program is to fortify students' mindsets in cultivating an entrepreneurial spirit. Moreover, this program prepares the emerging young generation to be self-reliant, possessing the mental readiness and cognitive framework necessary to skillfully merge entrepreneurial competencies with technology insights in the digital age. Research outcomes indicate that through the study visit program, students can broaden their perspectives on entrepreneurship in the digital era. Additionally, from these activities, students can correlate theoretical concepts with real-world practices in the realm of digital business, thereby enabling educational institutions to enhance their graduates into relevant entrepreneurs aligned with the demands of the time.
Transformasi Digital UMKM melalui Strategi Social Media Marketing Abdul Khalik; Abdul Chalel Rahman
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The rise of social media usage in the digital era has transformed marketing patterns, especially for Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the Social Media Marketing (SMM) strategies applied by Auva Store to increase sales and expand market reach. A qualitative descriptive approach was employed, using in-depth interviews and social media content documentation as data collection methods. The results indicate that the organic use of platforms such as Facebook, Instagram, and WhatsApp has enabled more effective communication with customers, increased brand awareness, and strengthened customer loyalty. The key strategies include influencer endorsements, sales promotions, direct communication, and affiliate marketing. Despite these efforts, the store's social media engagement—measured by likes, comments, and shares—remains low, suggesting the need to improve content quality, visual appeal, and message clarity. These findings emphasize the importance of digital communication strategies in enhancing customer interaction. The study concludes that well-planned and consistent SMM can serve as a critical success factor for MSMEs to remain competitive and sustainable in the digital marketplace.
Co-Authors Abdul Khalik Nur Fitri Eka Asbarini