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Travel Bubble and Virtual Tourism Strategies to Increase Tourist Visits Bambang Riyadi; Giyah Yuliari; Putra Perdana
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1378

Abstract

Purpose: The purpose of the research is to find out the application of the Travel Bubble Strategy and Virtual Tour Package in order to increase tourist visits. The research was conducted in the Ex-Residency of Surakarta which includes the city of Solo, 6 Regencies (Boyolali, Karanganyar, Klaten, Sragen, Sukoharjo and Wonogiri). which have museums and heritage of international standard. Research Methodology: In qualitative research design, data is presented descriptively qualitatively and interpretatively. The data needed are primary data and secondary data. Data collection methods, observation and interviews, and involving informants. Data description is supported by the review of several documents, literature and related records, documentation in the form of photos or video recordings about the object of research to complete data analysis. Results: There are 2 strategies, namely Travel Bubble and Virtual Tourism to increase tourist visits to Museum and Cultural Heritage Attractions, during a pandemic that doesn't know when it will end. Limitations: The research was conducted for museums and cultural heritage that have been developed, and are known by domestic and foreign tourists. Various tourist attractions that have been developed by the region have not been offered by specialized tourist agents. Contributions: The use of travel bubble strategies and virtual tourism is one solution so that tourism activities continue to run even though there is still a threat of the covid-19 pandemic. The lives of people who depend on tourism businesses can continue well.
Micro, Small and Medium Enterprise Development (MSMEs) Strategies Through Business Digitalization in The Face Of Global Competition Bambang Riyadi; Giyah Yuliari; Putra Perdana
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.473

Abstract

In the era of globalization, every country will try to win the competition in various ways. The development of digital technology is a way and opportunity for Micro, Small and Medium Enterprises (MSMEs.) However, not all MSME players are ready to do business digitally, both in marketing and finance. The phenomenon that has occurred lately is evidence that the drastic decline in sales turnover of MSME products is due to one of them shifting the offline sales system to online sales. MSMEs must be able to adapt to technological changes, which cannot be stopped. The most important change is to provide human resources engaged in MSMEs with understanding, knowledge and skills to use digital systems. Through collaboration between MSME actors, government authorities and academics, technical guidance and training can be carried out massively and systematically, so that these activities can answer the needs of MSMEs to compete not only in the local market but also in the global market. This writing begins with research that uses qualitative descriptive research methods. Data collection techniques used interviews, observation, document analysis, case studies and focus group discussions. The data used qualitative data analyzed using approaches such as content analysis, narrative analysis.