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All Journal Ekono Insentif Jurnal Kajian Pariwisata International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Faizal Hamzah
Sekolah Tinggi Pariwisata ARS Internasional
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics Social Sciences

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PENGARUH LABA AKUNTANSI DAN ARUS KAS TERHADAP RETURN SAHAM Pipit Mutiara; Surya Ramadhan; Faizal Hamzah
Ekono Insentif Vol 16 No 2 (2022): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v16i2.929

Abstract

Abstrak Sebelum melakukan investasi para investor terlebih dahulu akan melihat laba akuntansi dengan arus kas di perusahaan yang akan dijadikan tempat investasi sehingga apabila para investor sudah merasa cocok dengan perusahaan tersebut lalu para investor akan berinvestasi dan mendapatkan return saham. Penelitian ini mempunyai tujuan agar mengetahui pengaruh laba akuntansi dan juga arus kas pada return saham di perusahaan manufaktur sektor food and beverage yang tercatat dalam Bursa Efek Indonesia tahun 2018-2021. Sampel di penelitian ini yakni perusahaan manufaktur food and beverage yang tercatat pada Bursa Efek Indonesia tahun 2018-2021. Metode penelitian ini ialah penelitian deskriptif asosiatif. Tata cara pemilihan sampel memakai teknik purposive sampling yakni berdasar dari beberapa kategori tertentu kemudian didapatkan 8 perusahaan yang jadi sampel penelitian. Data yang dipakai di penelitian ini yakni data sekunder yakni laporan laba rugi lalu laporan arus kas di perusahaan manufaktur sektor food and beverage yang terdata dalam Bursa Efek Indonesia di tahun 2018-2021. Hasil pengujian di penelitian ini memperlihatkan bahwa yakni secara parsial laba akuntansi memiliki pengaruh signifikan pada return saham. Tetapi arus kas tidak ada pengaruh signifikan pada return saham. Lalu secara simultan melihatkan laba akuntansi dan arus kas memiliki pengaruh signifikan pada return saham. Abstract The purpose of this study is to determine the influence of accounting profit and cash flow on stock returns in the food and beverage manufacturing sector companies listed on the Indonesia Stock Exchange from 2018 to 2021. Before making an investment, investors will first examine the accounting profit and cash flow of the company they are considering investing in. If they feel comfortable with the company, they will then invest and receive a stock return. This research used an associative descriptive research method and purposive sampling technique based on several specific categories, resulting in a sample of 8 food and beverage manufacturing companies listed on the Indonesia Stock Exchange from 2018 to 2021. The data used in this study were secondary data from income statements and cash flow statements. The results of this study show that accounting profit has a significant partial effect on stock returns, while cash flow does not have a significant effect on stock returns. Moreover, accounting profit and cash flow have a significant simultaneous effect on stock returns.
Strategi Promosi Melalui Instagram: (Studi Kasus Kawasan Wisata Jendela Alam) Faizal Hamzah; Aprileisya Airene Syahputri
Jurnal Ilmiah Ilmu Pariwisata Vol 7 No 2 (2025): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/gzyqdg17

Abstract

This study aims to analyze the strategy of using Instagram social media in promoting the educational tourism destination Jendela Alam in West Bandung. The background of this study arises from the importance of optimizing digital media in marketing nature-based educational tourism destinations, especially in facing changes in tourist behavior, as they now heavily rely on digital information. The analysis used in this study is SWOT analysis as the basis for evaluating digital promotion strategies. The results of the study show that although Jendela Alam already has an Instagram account with a fairly large number of followers, the management of content and interaction with its audience is still low. Promotional activities rely heavily on content created by influencers or visitors rather than directly by the management. Strategies that need to be improved include compiling a content calendar, improving visual quality, interacting with audiences, and collaborating with third parties such as schools and parenting communities. This study concludes that optimizing the use of Instagram strategically can significantly increase brand awareness and the number of visits to Jendela Alam. Penelitian ini bertujuan untuk menganalisis strategi penggunaan media sosial Instagram dalam mempromosikan destinasi wisata edukatif Jendela Alam di Bandung Barat. Latar belakang penelitian ini berangkat dari pentingnya optimalisasi media digital dalam memasarkan destinasi pariwisata alam berbasis edukasi, terutama dalam menghadapi perubahan perilaku wisatawan yang kini banyak bergantung pada informasi digital. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa meskipun Jendela Alam telah memiliki akun Instagram dengan jumlah pengikut yang cukup banyak, tetapi pengelolaan kontennya belum maksimal. Aktivitas promosi banyak bergantung pada konten yang dibuat oleh influencer atau pengunjung bukan dari pengelola langsung. Strategi yang perlu ditingkatkan meliputi penyusunan kalender konten, peningkatan kualitas visual, interaksi dengan audiens, serta kolaborasi dengan pihak ketiga seperti sekolah dan komunitas parenting. Penelitian ini menyimpulkan bahwa optimalisasi penggunaan Instagram secara strategis dapat meningktkan brand awareness dan jumlah kunjungan ke Jendela Alam secara signifikan.
CUSTOMER LOYALTY ANALYSIS THROUGH CUSTOMER SATISFACTION: THE IMPACT OF DIGITAL MARKETING AND CUSTOMER PERCEIVED VALUE AT BOBOCABIN BANDUNG Malika Aura Saqina; Faizal Hamzah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the influence of digital marketing and customer perceived value on customer loyalty through customer satisfaction at Bobocabin Bandung. The development of nature-based accommodation and glamping has encouraged hospitality providers to strengthen digital marketing strategies and improve customer value in order to maintain competitiveness. This study employed a quantitative approach with an explanatory research design. The population consisted of customers who had stayed at Bobocabin Bandung, including Cikole, Ranca Upas, Sukawana, and Pangalengan. Data were collected through an online questionnaire using purposive sampling, with 150 valid responses analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital marketing and customer perceived value have positive effects on customer satisfaction and customer loyalty. Customer satisfaction also has a positive effect on customer loyalty and mediates the relationship between digital marketing, customer perceived value, and loyalty. These results suggest that customer loyalty is formed through the integration of effective digital marketing, strong perceived value, and satisfying accommodation experiences. The study contributes to marketing management literature in the context of technology-based nature accommodation and provides practical implications for Bobocabin management in improving digital engagement, service quality, perceived value, and long-term customer loyalty.
PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS Diva Dara Islami; Faizal Hamzah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

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Abstract

This study examines the role of perceived risk in the influence of brand awareness on purchase intention among Traveloka users. The rapid growth of Online Travel Agencies (OTAs) has changed consumer behavior in searching, comparing, and purchasing travel services through digital platforms. Although Traveloka has strong brand awareness in Indonesia, consumers may still experience uncertainty related to online transactions, such as payment security, privacy protection, refund delays, and service mismatches. This study uses a quantitative approach with a survey method. Data are collected through an online questionnaire distributed to respondents who have used the Traveloka application and have experience searching for or purchasing travel-related services. The data analysis includes validity testing, reliability testing, linear regression analysis, and mediation testing. The findings indicate that brand awareness can encourage purchase intention by increasing consumer familiarity and confidence. However, perceived risk plays an important role in weakening or explaining this relationship. When perceived risk is high, consumers’ intention to purchase through Traveloka may decrease, even though they recognize the brand. Therefore, Traveloka needs to strengthen brand awareness while reducing perceived risk through secure transactions, transparent information, reliable services, and responsive customer support.
Co-Authors Aprileisya Airene Syahputri Diva Dara Islami Malika Aura Saqina Pipit Mutiara Surya Ramadhan