Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics and Business Aseanomics
Febrina Dian Rahmawati
Sekolah Pascasrjana, Magister Manajemen, Universitas Yarsi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Digital Marketing Dalam Memediasi Pengaruh Electronic Word Of Mouth, Promosi dan Harga Terhadap Impluse Buying (Studi pada E-commerce Shopee) Febrina Dian Rahmawati
Journal of Economics and Business Aseanomics (JEBA) Vol 7, No 2 (2022): JULI - DESEMBER 2022
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (732.311 KB) | DOI: 10.33476/jeba.v7i2.3416

Abstract

This study aims to analyze the role of digital marketing, promotion and price on impulse buying through digital marketing as a mediating variable (Study on E-commerce Shopee). The population of this research is Shopee customers. The data analysis method was using Stuctural Equation Modeling (SEM) using SmartPLS version 3.0 software. The results showed that Electronic Word Of Mount, Promotion and Price had a positive and significant effect on Impulse Buying. Digital Marketing mediates Electronic Word Of Mount, Promotion and Pricing on Impulse Buying
Co-Authors