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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Gemilang: Jurnal Manajemen dan Akuntansi International Journal of Economics (IJEC) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Ulil Albab Tamilis Synex: Multidimensional Collaboration
Andri Kusmayadi
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Merek Global pada Kesetiaan Merek di Salon Hewan Peliharaan Theresia Susiana; Andri Kusmayadi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1715

Abstract

Salah satu usaha layanan perawatan hewan peliharaan yang bertambah banyak adalah jasa memandikan hewan peliharaan (salon hewan). Tumbuhnya usaha salon hewan ini didorong oleh banyaknya pemain baru dan persaingan otomatis menjadi semakin ketat. Setiap usaha salon hewan mempunyai merek tersendiri dan unik dimana merek tersebut diharapkan dapat dikenali secara luas oleh konsumen. Penelitian ini menggunakan metode purposive sampling. Desain penelitian menggunakan pengukuran dengan alat pengukuran secara online. Pengujian validitas terdiri dari uji validitas konvergen dan uji validitas diskriminan. Pengukuran yang digunakan untuk mengukur reliabilitas berdasarkan pada rumus Cronbach Alpha. Penelitian ini melakukan uji outer model dan kemudian uji inner model. Pengujian model struktural dilakukan melalui uji-t. Hasil uji validitas konvergen valid. Nilai cross loading dari variabel Global Brand, Brand Affect, dan Brand Loyalty berada diatas nilai cross loading dari variabel latennya. Variabel dalam penelitian ini dapat dikatakan reliabel. Berdasarkan penelitian yang dilakukan dapat ditarik kesimpulan jika bahwa merek global berpengaruh positif terhadap kepercayaan merek merek global berhubungan positif terhadap pengaruh merek pengaruh merek berpengaruh positif terhadap kepercayaan merek merek global berpengaruh positif terhadap inovasi merek inovasi merek berpengaruh positif terhadap kepercayaan merek kepercayaan merek berpengaruh positif terhadap kesetiaan merek.  
Peran Technology Readiness, Job Meaningfulness, dan Work Engagement dalam Adaptive Performance Nur Efa Rista; Andri Kusmayadi
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i01.350

Abstract

This study examines the influence of factors such as technology readiness, job meaningfulness, and work engagement on employee adaptation to digital work changes at Hermina Hospital. The population is 150 non-medical employees, and data collection is done through an online survey with Likert scale. The results show that technology readiness does not have a direct effect on adaptive performance, but has a positive effect on job meaningfulness. Job meaningfulness also acts as a mediator between technology readiness and adaptive performance. In addition, work engagement positively affects adaptive performance and moderates the relationship between technology readiness and adaptive performance. This research provides important insights in the context of adaptation to changes in digital work in hospitals.
Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja pada Karyawan Generasi Z di Sektor Ritel Tyas Salsabila; Andri Kusmayadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 10: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i10.18314

Abstract

Kinerja karyawan merupakan faktor penting dalam mendukung keberlangsungan operasional perusahaan ritel, khususnya di wilayah perkotaan seperti Jakarta yang memiliki tingkat persaingan tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja karyawan Generasi Z dengan kepuasan kerja sebagai variabel mediasi. Penelitian ini dilakukan pada karyawan Generasi Z di PT Supra Boga Lestari Tbk (Ranch Market dan Farmers Market) yang beroperasi di wilayah DKI Jakarta, dengan jumlah responden sebanyak 180 orang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis structural equation modeling–partial least squares (SEM–PLS) menggunakan perangkat lunak SmartPLS versi 4.0. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Lingkungan kerja juga terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan disiplin kerja tidak berpengaruh signifikan terhadap kepuasan kerja. Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil pengujian pengaruh tidak langsung menunjukkan bahwa kepuasan kerja memediasi pengaruh lingkungan kerja terhadap kinerja karyawan, namun tidak memediasi pengaruh disiplin kerja terhadap kinerja karyawan.
Pengaruh Transformational Leadership dan Organizational Culture terhadap Employee Performance Melalui Work Motivation Selvy Rahmawati; Andri Kusmayadi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 10: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i10.18323

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi employee performance pegawai pada Kantor Bersama Samsat Jakarta Barat dengan menekankan peran transformational leadership, organizational culture, dan work motivation. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif kausalitas. Data dikumpulkan melalui penyebaran kuesioner secara daring kepada 176 pegawai yang memenuhi kriteria penelitian. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa transformational leadership tidak berpengaruh terhadap work motivation, sedangkan organizational culture berpengaruh positif dan signifikan terhadap work motivation. Selanjutnya, work motivation tidak berpengaruh signifikan terhadap employee performance. Namun, transformational leadership dan organizational culture terbukti berpengaruh positif dan signifikan terhadap employee performance. Pengujian pengaruh tidak langsung menunjukkan bahwa work motivation memediasi hubungan antara organizational culture dan employee performance, tetapi tidak memediasi hubungan antara transformational leadership dan employee performance.
The Effects of Training and Role Clarity on Work Performance through Organizational Commitment Gideon Anugrah; Andri Kusmayadi
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.2131

Abstract

Intensifying competition in the retail industry compels companies to enhance the quality of their human resources to achieve optimal performance. Generation Z employees possess distinct characteristics, necessitating an understanding of the factors that influence their work performance. This study aims to analyze the impact of training and role clarity on work performance, mediated by organizational commitment, among Generation Z employees at Indomaret in Jakarta. A quantitative approach was employed, utilizing purposive sampling to select 120 respondents, and the data were analyzed using SEM-PLS. The results indicate that all hypotheses were supported; training and role clarity influence organizational commitment, which in turn affects work performance. Furthermore, organizational commitment mediates the impact of training and role clarity on work performance, with the mediation effect of role clarity being the strongest. These findings demonstrate that improving employee performance depends not only on training and role clarity but also on the employees' commitment to the organization. The study offers implications for Indomaret's management regarding the design of human resource management strategies specifically through continuous training, role clarity, and the strengthening of organizational commitment to boost work performance. Future research is encouraged to expand the scope of the study and incorporate other relevant variables, as this is crucial for the sustainability of corporate performance. Additionally, these findings can serve as a reference for other retail companies seeking to manage Generation Z employees more effectively.
The Effect of Product Quality and Brand Image on Customer Satisfaction and Customer Loyalty: - Novia Nur Anisa; Andri Kusmayadi
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1538

Abstract

Brand image an important role in the marketing strategy that can be implemented by the originote company by providing the best facilities for its users to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was conducted to determine the greatest influence on customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female respondents who use originote products aged 18-45 years who have made at least 2 purchases in the last 3 months and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the 5 proposed hypotheses are accepted, and the product quality variable has the greatest direct influence on customer satisfaction. This study contributes to the originote company in maintaining and increasing customer loyalty by looking at several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields
Pengaruh Media Sosial, Skin Health Awareness, Brand Preference, dan Kualitas Produk terhadap Pembelian Produk Skincare Sifa Fauziah; Andri Kusmayadi
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 6 No. 1 (2026): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v6i1.3318

Abstract

The growth of the skincare industry in Indonesia continues to show an upward trend in line with increasing public awareness of the importance of maintaining healthy skin. This study aims to examine the influence of social media, skin health awareness, brand preference, and product quality on the purchase decisions of skincare products in the Greater Jakarta area. A quantitative approach was employed through the distribution of online questionnaires to 125 respondents who actively use social media. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method version 4.0. The findings indicate that all four variables have a positive and significant effect on purchase decisions, with product quality being the most dominant factor, followed by skin health awareness, social media, and brand preference. This study suggests that companies should improve product quality, build brand trust, and optimize digital communication. The findings not only provide practical contributions for industry players in designing marketing strategies but also broaden the understanding of consumer behavior, which is increasingly influenced by skin health awareness in making skincare product choices.
Pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Eddo April Yanto; Andri Kusmayadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 11 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The world of fashion in Indonesia has developed rapidly in the last few decades, this has been driven by the influence of globalization which has opened up opportunities for local designers to compete in the international market. E-commerce and social media have changed the way people shop and follow fashion trends. The fashion industry in Indonesia has an important contribution to the country's Gross Domestic Product (GDP) and is also one of the industries that provides many jobs. The purpose of this study is to determine the relationship between the variables of service quality, product quality, and price perception on customer satisfaction. It is hoped that this study can used by interested parties as a factor that needs to be considered before making a product purchasing decision. Data collection was carried out using a purposive sampling method, with the target population being 100 respondents domiciled in Jakarta who have purchased and used Dobujack products at least twice. Data processing was carried out using the SEM application. The research results were declared valid and evidence was found that the variables of service quality, product quality and price perception had a positive and significant effect on customer satisfaction. Managerial implications include providing training, evaluating employees, providing feedback to customers.
Co-Authors Eddo April Yanto Gideon Anugrah Novia Nur Anisa Nur Efa Rista Selvy Rahmawati Sifa Fauziah Theresia Susiana Tyas Salsabila