Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics and Management Scienties
Liza Yuliana
Universitas Nahdlatul Ulama Sumatera Barat
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Ulang Mahasiswa Membeli Smartphone Samsung Android di Universitas Negeri Padang Liza Yuliana
Journal of Economics and Management Scienties Volume 5 No. 3, June 2023
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v5i3.19

Abstract

This study aims to determine the effect of brand equity on purchase decisions for samusng android smartphones at Padang State University. The research was conducted at the State University of Padang, and the population in this study are all consumers who have ever purchased Samsung Android smartphone products. Sample taken by accidental sampling method. The sample size is 150 people. The technique used for data analysis is multiple regression. These results indicate that: 1) Brand Awareness has a significant effect on purchasing decisions for samsung android smartphones in the State University of Padang, 2) Perceived Quality significantly influences to the [ruling repurchase of samsung android smartphones in the State University of Padang, 3) Brand Association have a significant effect on purchase decisions reset samsung android smartphone at the State University of Padang, and 4) Brand Loyalty significantly influence the purchasing decision samsung android smartphone at PadangState University.
Co-Authors